PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2004 | 4 | nr 1 | 87--102
Tytuł artykułu

The measurement of destination image : the case of Austria

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
This paper provides a short overview concerning the construct of the destination image as well as the importance of its measurement in travel context. Subsequently, the results of an empirical survey which was carried out in January 2003 with Polish students to measure the image of Austria is presented. The results particularly suggest that Austria should strengthen its cultural facilities as well as new intangible experiences, such as variety and fun or freedom and open-mindedness. (original abstract)
Rocznik
Tom
4
Numer
Strony
87--102
Opis fizyczny
Twórcy
  • University of Innsbruck, Austria
Bibliografia
  • Baloglu S. and Mangaloglu M. (2001), Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents, Tourism Management 22: 1-9.
  • Baloglu S. and McCleary K. W. (1999), A Model of Destination Image Formation, Annals of Tourism Research 26(4): 868-897.
  • Chon K. (1990), The Role of Destination Image in Tourism: A Review and Discussion, The tourist review 45(2): 2-9.
  • Coshall J. T. (2000), Measurement of Tourists' Destination Images: The Repertory Grid Approach, Journal of Travel Research 39(August): 85-89.
  • Crompton J. L. (1979), An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon the Image, Journal of Travel Research: 18-23.
  • Crompton J. L. and Ankomah P. K. (1993), Choice Set Propositions in Destination Decisions, Annals of Tourism Research 20: 461-476.
  • Dagostar B. and Isotalo R. M. (1992), Content of City Destination Image for Near-home Tourists, Journal of Hospitality and Leisure Marketing 3(2): 25-34.
  • Dann G. M. (1981), Tourist Motivation: An appraisal, Annals of Tourism Research 8: 187-219.
  • Dann G. M. S. (1996), Tourist Images of a Destination - An Alternative Analysis, Journal of Travel and Tourism Marketing 5(1/2): 41-55.
  • Echtner C. M. and Ritchie J. R. B. (1993), The Measurement of Destination Image: An empirical Assessment, Journal of Travel Research 31(Spring): 3-13.
  • Fakeye P. and Crompton J. (1991), Image Differences between Prospective First-Time and Repeat Visitors to the lower Rio Grande Valley, Journal of Travel Research 30(2): 10-16.
  • Fuchs M. (2002), Benchmarking Indicator Systems and their Potential for Tracking Guest Satsifaction, Tourism - An interdisciplinary Journal 50(2): 141-155.
  • Gallarza M. G., Saura I. G. et al. (2002), Destination Image - Towards a Conceptual Framework, Annals of Tourism Research 29(1): 56-78.
  • Gartner W. C. (1993), Image Formation Process, Journal of Travel and Tourism Marketing 2(2/3): 191-215.
  • Johnston R. (1995), The Determinants of Service Quality: Satisfiers and Dissatisfiers, International Journal of Service Industry Management 6(5): 53-71.
  • Klenosky D. B. (2002), The "Pull" of Tourism Destinations: A Means-End Investigation, Journal of Travel Research 40(May): 385-395.
  • MacKay K. J. and Fesenmaier D. R. (1997), Pictorial Element of Destination in Image Formation, Annals of Tourism Research 24(3): 537-565.
  • Matzler K., Sauerwein E. et al. (2000), Methoden zur Identifikation von Basis-, Leistungs- und Begeisterungseigenschaften, Kundenorientierte Unternehmensführung, H. Hinterhuber and K. Matzler, Wiesbaden, Gabler: 253-274.
  • Milman A. and Pizam A. (1995), The Role of Awareness and Familiarity with a Destination: the Central Florida Case, Journal of Travel Research 35(Winter): 21-27.
  • Murphy P. E. and Pritchard M. (1997), Destination Price-value Perceptions: an Examination of Origin and Seasonal Influences, Journal of Travel Research 35(3): 16-22.
  • Parasuraman A., Zeithaml V. A. et al. (1985), A Conceptual Model of Service Quality and ist Implications for Future Research, Journal of Marketing, 49: 41-50.
  • Parasuraman A., Zeithaml V. A. et al. (1988), SERVQUAL. A Multiple-item Scale for Measuring Consumer Perceptions of Service Quality, Journal of Retailing 64: 41-50.
  • Peters M. and Pikkemaat B. (2003), Sports and More: A Students' Image Analysis of the City of Innsbruck, Sport and Tourism. P. Keller and T. Bieger. St. Gallen, AIEST. 45: 155-173.
  • Pike S. (2002), Destination Image Analysis - a Review of 142 Papers from 1973 to 2000, Tourism Management 23: 541-549.
  • Pikkemaat B. (2002), Informationsverhalten in komplexen Entscheidungssituationen, Frankfurt et al., Peter Lang.
  • Pikkemaat B. and Peters M. (2003), The Experience of Cities: on Perception of Cities' Attraction Points, ttra Conference: Urban Tourism - Mapping the future, Glasgow.
  • Pine J. B. and Gilmore J. H. (1999), The Experience Economy, Boston, Mass., Harvard Business School Press.
  • Pizam A., Jafari J. et al. (1991), Influence on Tourism on Attitudes: US Students Visting USSR, Tourism Management: 47-54.
  • Richards G. (2002), Tourism Attraction Systems - Exploring Cultural Behavior, Annals of Tourism Research 29(4): 1048-1064.
  • Sharpley R. and Sharpley J. (1997), Sustainability and the Competitiveness of Tourism, Tourism and Sustainability: Principles to Practice. Wallingford, CABI Publisher: 231-241.
  • Smeral E., Weber A. et al. (1998), The Future of International Tourism, Wien, WIFO.
  • Sönmez S. and Sirakaya E. (2002), A Distorted Destination Image? The Case of Turkey, Journal of Travel Research 41(November): 185-196.
  • Tapachai N. and Waryszak R. (2000), An Examination of the Role of Beneficial Image in Tourist Destination Selection, Journal of Travel Research 39: 37-44.
  • Vavra T. G. (1995), Improving your Measurment of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing and Reporting Customer Satsifaction Measurement Programs, Milwaukee, MIS.
  • Weiermair K. (2001), The Growth of Tourism Enterprises, Tourism Review 56(3/4): 17-25.
  • Weiermair K. and Fuchs M. (2003), New Perspectives of Satisfaction Research in Tourist Destinations, Tourism Review: (forthcoming).
  • Zeithaml V. A. (1991), How Consumer Evaluation Processes differ between Goods and Services, Services Marketing, C. H. Lovelock, New Jersey, Prentice Hall: 39-47.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171220075

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.