Sto lat Harvard Business School : wkład w rozwój wczesnego marketingu

• Autorzy: Jacek Kamiński

Warianty tytułu

100 Years of The Harvard Business School : Its' Impact on Early Marketing

• Języki publikacji: PL

Abstrakty

W 2008 r. minęło sto lat od chwili powstania Harvard Business School. Ta jedna z pierwszych szkół biznesu w świecie, jako jeden z podstawowych obszarów swojej działalności przyjęła nauczanie oraz badania naukowe w zakresie marketingu, stając się jednym z głównych centrów rozwoju wczesnego marketingu akademickiego. W artykule dokonano podsumowania dorobku HBS w tym zakresie. (abstrakt oryginalny)

EN

It 2008, it passed one hundred years from establishing of the Harvard Business School. As the one among not many business schools in the world, the School introduced teaching and scientific research in the area of marketing as its' basic area of activities, becoming at the same time one of the main centers of development of academic early marketing. The article summarizes the HBS achievements in this field. (original abstract)

Słowa kluczowe

PL

Wyższe szkoły biznesu; Edukacja ekonomiczna; Marketing; Badania naukowe

EN

Higher business schools; Economic education; Marketing; Scientific research

• Czasopismo: Marketing i Rynek
• Rocznik: 2009
• Numer: nr 12
• Strony: 2--8

Twórcy

autor

Jacek Kamiński

• Uniwersytet w Białymstoku

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