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2011 | 3 | nr 1/2 | 5--16
Tytuł artykułu

An Assessment of Guest Perceptions of Service Quality in Luxury Hotels in Kuala Lumpur, Malaysia

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The purpose of this exploratory study was to investigate and assess guest perceptions of service quality in luxury hotels in Kuala Lumpur (KL), Malaysia. A convenient sample of 463 guests drawn from eleven luxury hotels was used in the analytical stage. Overall, the results clearly indicate significant differences between guests' expectations and their actual experiences, thus highlighting managerial implications. It was recommended that hotel management should identify, prioritize and improve the areas of service flaws and distribute important resources to the most effective areas with a view to increasing guest satisfaction towards the hotel services. (original abstract)
Opis fizyczny
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