Application of destination management in the conditions of the Slovak Republic

• Autorzy: KatarÍna KleinovÁ , Juraj NeomÁni
• Języki publikacji: EN

Abstrakty

EN

This article maps the current state of tourism in the conditions of the Slovak Republic in term of new emerging tourist organisations called clusters, which opens up the issue of the application of destination management and marketing in Slovakia. The article is processed on the basis of summarizing and analysis of available information about the theoretical approaches to the existence of the destination management organizations, which are becoming an important determinant of a success of the tourist regions on the global market. (original abstract)

Słowa kluczowe

EN

Cluster conception; Management; Marketing; Tourism

PL

Koncepcja klastrów; Zarządzanie; Marketing; Turystyka

• Czasopismo: Global Management Journal
• Rocznik: 2011
• Tom: 3
• Numer: nr 1/2
• Strony: 24--29

Twórcy

autor

KatarÍna KleinovÁ

• Slovak Agricultural University in Nitra

autor

Juraj NeomÁni

• Slovak Agricultural University in Nitra

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