Tourism and HRD : Some Perspectives

• Autorzy: G. D. Sardana
• Języki publikacji: EN

Abstrakty

EN

Tourism is fast expanding. For many nations it provides the main source of GDP. Tourism depends more on the HR capabilities of the service providers. This paper examines tourism from the perspective of business. It considers that the success of tourism will depend upon the business approach of facility planning, marketing and promotion, transportation, efficient supply chain of food and beverages, ensuring quality in delivery and aiming at customer satisfaction. The central focus, the paper investigates is HRM, which is present in all of its activities. The success of tourism depends on training, development and knowledge of the service providers and operators who will run transportation, hotels, and accompany tourists as guides. Finally the papers highlights the importance of culture of the people at large in the society who can convert customer satisfaction into customer delight through their conduct where, as per an old Sanskrit saying, athithi devo bhava, that is 'the guest is god'. (original abstract)

Słowa kluczowe

EN

Tourism; Personnel management; Customer satisfaction; Marketing; Transport; Culture

PL

Turystyka; Zarządzanie personelem; Satysfakcja klienta; Marketing; Transport; Kultura

• Czasopismo: Global Management Journal
• Rocznik: 2011
• Tom: 3
• Numer: nr 1/2
• Strony: 97--102

Twórcy

autor

G. D. Sardana

• Bimtech Institute of Management Technology

Bibliografia

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