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2012 | 4 | nr 1/2 | 7--15
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From Trailblazing to Trailing : the Imperative of Reshaping Business Strategy for Infosys

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Infosys, once considered as the Bellwether of Indian IT industry has hit a rough patch in last two years due to both internal and external factors. The changing landscape of global IT industry had created a situation of uncertain demand, increasing competition, increasing bargaining power of clients, rising attrition amongst the skilled senior employees and lack of employable talent pool in the industry. The old formula of linear model (cost arbitrage) is no more relevant given the changed scenario, which demands complete business solutions from the IT companies than the earlier "piece-meal" approach. Therefore, this paper makes an assumption that the current business model of Infosys in particular and Indian IT companies in general is ill equipped to face the current challenges and turbulence in the industry. Hence, this paper intends to probe the sustainability of the present business model and advocates the adoption of non-linear business model for Infosys. Moreover, Infosys being the Bellwether of Indian IT sector, the findings and suggestions from this paper can be more or less perfectly applicable to the other Indian IT companies. (original abstract)
Opis fizyczny
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