Cenowe bariery wejścia a struktura rynku

• Autorzy: Hanna Trojanowska

Warianty tytułu

Price Barriers to Entry and Market Structure

• Języki publikacji: PL

Abstrakty

Cenową barierą wejścia jest takie świadome manipulowanie ceną, aby wejście na rynek potencjalnego konkurenta stało się nieopłacalne albo wyrugować go z rynku. W artykule przedstawiam dwie strategie wykorzystania ceny w celu utrzymania lub uzyskania dominacji na rynku: cen drapieżnych oraz zaporowych. Możliwość zastosowania tych strategii jest ściśle związana z przewagą kosztową, a szczególnie z kosztami wejścia. Dlatego, wykorzystując teorię gier, wykazuję, że na rynku współzawodniczym manipulowanie ceną nie jest skutecznym sposobem uzyskania dominacji nad konkurencją. (abstrakt oryginalny)

EN

Price barrier to entry is a deliberate manipulation of the price to make market entry for a potential competitor uneconomical or to remove him from the market. The article presents two strategies for the use of a price to maintain or obtain market dominance: limit pricing and predatory pricing. The possibility of using these strategies is strictly connected to a cost advantage especially to the entry costs. In the article we use a game theory. We argue that it is impossible to obtain a market domination in the contestable market using predatory pricing or limit pricing strategies. (original abstract)

Słowa kluczowe

PL

Ceny; Teoria cen; Strategia cen

EN

Prices; Pricing theory; Pricing strategies

• Czasopismo: Zarządzanie Zmianami : zeszyty naukowe
• Rocznik: 2010
• Numer: nr 4
• Strony: 1--19

Twórcy

autor

Hanna Trojanowska

• Wyższa Szkoła Zarządzania / Polish Open University

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