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Warianty tytułu
The Ethics and the Social Responsibility of Management in the Ever-changing Modern World
Języki publikacji
Abstrakty
W przedsiębiorstwach zagadnienia dotyczące etyki są rozpatrywane na czterech poziomach: społeczeństwa, interesariuszy, polityki wewnętrznej i indywidualnej osoby. Etyka na poziomie zarządzania uzyskuje bardzo wysoki wymiar. Sprowadzenie etyki zarządzania do określonych technik czy stylu zarządzania byłoby pomyłką. Etyka zarządzania wymaga od przełożonego orientacji humanistycznej. Można ją ujmować jako zespół obowiązków pracodawcy wobec pracownika bądź jako zbiór uprawnień pracowniczych. W tym aspekcie każdy pracujący ma prawo do wszystkich korzyści płynących z pracy, które umożliwiają mu osiągnięcie jej pełnego wymiaru. (fragment tekstu)
Ethics is a part of every area of economic activity. Businesses can influence the local community in different ways. From the point of view of ethics, businesses should secure the interests of local community as well as those of shareholders, owners and employees. Ethics of management is very important too. We can define it as a set of duties that an employer owes to his employees or as a set of employees rights. In the other words, the employee has the right to benefit from the work he does. Thereferore, ethics of management deals with:
a) the setting up of ethical principles, which govern the behavior of every member of a community,
b) the introduction and implementation of moral standards into the management strategy,
c) the setting up of punishment for those who violate the ethical principles. Polish businessmen are becoming more and more interested in the issue of Corporate Social Responsibility (CSR). They care for both economic growth and the goodness of the society and the natural environment. More and more companies like to be involved in projects that have beneficial impact on the local community. By taking into account the best interest of the public, the firm improves its image and wins more trust. CSR is a tool in the hands of good management. It can be used when talking to the co-owners about improving the business strategy. The aim of these talks is to better estimate the weaknesses and strengths of the business in question. There are also always many possible threats and opportunities that the management must take into account. The right way to run a business is to make long-term plans. These plans must take into account the interests of the local community. It can be achieved through talks. Talks let you know what your employees, executives, customers, suppliers, representatives of the local community, media, local authorities and state authorities expect from your business. The implementation of a system of CSR management is aimed at improving the interpersonal relations, discipline, mutual trust, employee loyalty to the business and cultivating good relations with the society. Ethics of management should be seen in the broad context of internal marketing. Internal marketing (IM) is an ongoing process that occurs strictly within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience. Internal marketing is concerned with the following four areas of a business: internal communication within the business, the general atmosphere, the organizational skills of employees and the identity. The aim is to achieve such a combination of these four elements that the employees will feel secure with every change in the business and with every long-term plan. Internal marketing is here to help overcome the opposition and resistance of employees towards change. Its here to increase understanding and involve employees in the process of introducing change. Ethics of management is inseparably connected with the protection of the natural environment. Many businesses create their image around environment protection. But environment protection also means the introduction the environmentally friendly technologies and managing processes. If the needs of customers change, the business should try to quickly satisfy the new needs. When a customer buys a product from a company that acts responsibly he is supporting a process that will have a good effect for future generations. If he chooses to buy something that he thinks is good then he can feel his voluntary choice is ethical. So the business must try to make products both competitive on the market and environmentally friendly. An organization in the constantly changing society must make a product that will make the society more physically healthy and moral. From the point of view of ethics, free competition in commerce is good. But it needs to be adapted to suit the needs of the new civilized way of making business. It also needs to be adapted, to be environmentally-friendly and safe for the customer. (original abstract)
a) the setting up of ethical principles, which govern the behavior of every member of a community,
b) the introduction and implementation of moral standards into the management strategy,
c) the setting up of punishment for those who violate the ethical principles. Polish businessmen are becoming more and more interested in the issue of Corporate Social Responsibility (CSR). They care for both economic growth and the goodness of the society and the natural environment. More and more companies like to be involved in projects that have beneficial impact on the local community. By taking into account the best interest of the public, the firm improves its image and wins more trust. CSR is a tool in the hands of good management. It can be used when talking to the co-owners about improving the business strategy. The aim of these talks is to better estimate the weaknesses and strengths of the business in question. There are also always many possible threats and opportunities that the management must take into account. The right way to run a business is to make long-term plans. These plans must take into account the interests of the local community. It can be achieved through talks. Talks let you know what your employees, executives, customers, suppliers, representatives of the local community, media, local authorities and state authorities expect from your business. The implementation of a system of CSR management is aimed at improving the interpersonal relations, discipline, mutual trust, employee loyalty to the business and cultivating good relations with the society. Ethics of management should be seen in the broad context of internal marketing. Internal marketing (IM) is an ongoing process that occurs strictly within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience. Internal marketing is concerned with the following four areas of a business: internal communication within the business, the general atmosphere, the organizational skills of employees and the identity. The aim is to achieve such a combination of these four elements that the employees will feel secure with every change in the business and with every long-term plan. Internal marketing is here to help overcome the opposition and resistance of employees towards change. Its here to increase understanding and involve employees in the process of introducing change. Ethics of management is inseparably connected with the protection of the natural environment. Many businesses create their image around environment protection. But environment protection also means the introduction the environmentally friendly technologies and managing processes. If the needs of customers change, the business should try to quickly satisfy the new needs. When a customer buys a product from a company that acts responsibly he is supporting a process that will have a good effect for future generations. If he chooses to buy something that he thinks is good then he can feel his voluntary choice is ethical. So the business must try to make products both competitive on the market and environmentally friendly. An organization in the constantly changing society must make a product that will make the society more physically healthy and moral. From the point of view of ethics, free competition in commerce is good. But it needs to be adapted to suit the needs of the new civilized way of making business. It also needs to be adapted, to be environmentally-friendly and safe for the customer. (original abstract)
Czasopismo
Rocznik
Strony
230--240
Opis fizyczny
Twórcy
autor
- Centrum Kształcenia Ustawicznego nr 1 im. E. Kwiatkowskiego w Lublinie
autor
- Kolegium Pracowników Służb Społecznych w Lublinie
Bibliografia
- 1. Andersen S., 2003, Wprowadzenie do etyki, Wydawnictwo Akademickie DIALOG, Warszawa.
- 2. Dobkowska M., Kukiełka-Pucher D., 2004, Pracownik emocjonalnie zaangażowany, "Manager", nr 5 (80).
- 3. Hołówka J., 2001, Etyka w działaniu, Wyd. Prószyński i S-ka, Warszawa.
- 4. Jarco J., Kalita Z., Semp M., 1993, Etyka. Świat wartości moralnych, Wydawnictwo Naukowe PWN, Warszawa - Wrocław.
- 5. Jeczeń A., Boerner G., 2004, Ani kij, ani marchewka, "Manager", nr 4 (79).
- 6. Olsztyńska A., 2004, Wewnętrzny klient firmy, "Manager", nr 5 (80).
- 7. Olsztyńska A., Skuza A., 2004, Nawyk myślenia o wizji, "Manager", nr 3 (78).
- 8. Podstawy organizacji i zarządzania, 2001, M. Romanowska (red.), Difin, Warszawa.
- 9. Rok B., 2003, Biznes w nieodpowiedzialnym otoczeniu, "Manager", nr 8 (71).
- 10. Rok B., 2003, Biznes ekozrównoważony, "Manager", nr 11 (74).
- 11. Stoner J.A., Freeman R.E., Gilbert D.R., 2001, Kierowanie, PWE, Warszawa.
- 12. Szczepankiewicz J., 2005, Szczególna rola polskiej przedsiębiorczości w okresie przeobrażeń cywilizacyjnych współczesnego świata [w:] Przedsiębiorczość a współczesne wyzwania cywilizacyjne, Z. Zioło i T. Rachwał (red.), Wydawnictwo "MiWa", Kraków.
- 13. Świąder T., 2004, Precyzja w zarządzaniu wizerunkiem, "Manager", nr 3 (78).
- 14. Zarządzanie. Teoria i praktyka, 1995, A.K. Koźmiński, W. Piotrowski (red.), PWN, Warszawa.
- 15. Żemigała M., 2004, Etyczna busola w biznesie, "Manager", nr 4 (79).
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171248161
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