Creating Value by Designing : Economic and Business Perspectives

• Autorzy: Marcin Chłodnicki , Marek Zieliński
• Języki publikacji: EN

Abstrakty

EN

Design is more often used by companies in creation of new business and implementation products and services on the market. In our paper we present design as value creating factor. This paper is based on the fallowing thesis: Design is a success driver for most of businesses - still underestimated.Businesses shell use design on project basis or employ it as an integral part of management.Creation of value by (using) design can be taken for development of entire nations. These statements are described and verified with a intellectual argument. (original abstract)

Słowa kluczowe

EN

R&D policy; Technological change; Innovations

PL

Polityka badawczo-rozwojowa; Zmiany technologiczne; Innowacje

• Czasopismo: Journal of International Studies
• Rocznik: 2009
• Tom: 2
• Numer: nr 1
• Strony: 89--98

Twórcy

autor

Marcin Chłodnicki

• Poznań University of Economics, Poland

autor

Marek Zieliński

• Poznań University of Economics, Poland

Bibliografia

• 1. Livesey F., Molutrie J., (2009), International Design Scoreboard: Initial indicators of international design capabilities, Institute for Manufacturing, University of Cambridge, Cambridge.
• 2. King O., Heapy J., A Two Minute Guide to Service Design, http://www.enginegroup.co.uk/images/uploads/2_minute_guide_to_service_design.pdf: May 03, 2009.
• 3. The Value of Design Factfinder Report, (2007), Design Council, London.
• 4. Margolin V. ed., Buchanan R. ed., The Idea of Design, (1996), MIT Press, Cambridge.
• 5. Runcie E., Service Design, http://www.designcouncil.org.uk: May 03, 2009.
• 6. Design, The Free On-line Dictionary of Computing, http://dictionary.reference.com: May 03, 2009.
• 7. Design, Thinkmap Visual Thesaurus, http://www.visualthesaurus.com/?ad=eaf: May 03, 2009.
• 8. Ranjan M.P., (2009), What is Design? Philosophy of Design and emerging insights with unfolding opportunities for the knowledge economy, National Institute of Design, Ahmedabad-India.
• 9. Nelson H., Stolterman E., (2003), The Design Way: Intentional Change in an Unpredictable World, Educational Technology Publications, New Jersey.

Identyfikatory

DOI

10.14254/2071-8330.2008/2-1/10