Teaching the Rules of a Free-market Economy in Post-Communist Countries - Metroeducation Case in Poland

• Autorzy: Waldemar Rydzak , Jacek Trębecki
• Języki publikacji: EN

Abstrakty

EN

The emerging of large, international trading corporations in Poland has been a natural consequence of the changes in the country's political system. However, foreign companies that invested in Poland had to face unusual problems. On the one hand, they were teaching Polish society the rules of a free-market economy but, on the other hand, there was a strong conviction in people's mindset that these corporations' intentions were not good and that it was dangerous for Polish merchants and producers to cooperate with them. One of the first companies that noticed the problem and began working on a coherent program dealing with corporate social responsibility was the German corporation called METRO Group. A program appropriate for the needs of the Polish market was to combine educational, image-oriented and political goals. (original abstract)

Słowa kluczowe

EN

Social Responsibility; Public relations; International corporation; Teaching; Post-communist countries

PL

Społeczna odpowiedzialność; Public relations; Korporacje międzynarodowe; Nauczanie; Kraje postkomunistyczne

• Czasopismo: Journal of International Studies
• Rocznik: 2009
• Tom: 2
• Numer: nr 1
• Strony: 117--126

Twórcy

autor

Waldemar Rydzak

• Poznań University of Economics, Poland

autor

Jacek Trębecki

• Poznań University of Economics, Poland

Bibliografia

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• 8. Ministerstwo Edukacji Narodowej, (2003), http://www.men.gov.pl, 20 September 2008
• 9. Rydzak, W., & Trebecki, J., (2005), Metroeducation's social responsibility programme: from distrust to approval, The Lisbon Congress PR, Lisbon, pp. 227-239
• 10. Schneuwly, J. P. (20), Vision for an International Vocational Retail Training Programme, Poznan, Wielkopolska, Polska: Company Strategy and HR Development International - Metro AG.

Identyfikatory

DOI

10.14254/2071-8330.2008/2-1/13