Experiental Marketing in a Tourism Destination : Selected Theoretical Aspects
Tourism businesses for example hotels, restaurants, travel agents are planned and conceived their advertisements or brochures focusing on excitement and pleasure of their services. Because enjoyment, fun, entertainment, amusement, pleasure feelings attract tourists to buy, so that tourism businesses have to understand the tourist behavior and tourism product buying process for being successful to marketing the services. Nowadays researchers emphasize the importance of experiential marketing, customer experience and experience realms,customer feelings about the product. In the buying process of tourism; feelings, emotions, and pleasures about the tourism destinations or hotels are important in tourism consumption. The aim of the study is to offer experiential marketing based musts for successful destination marketing by focusing on the experience realms, experience types and experience providers which influence on consumers decision-making-process when visiting a destination.(original abstract)(original abstract)
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