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2013 | 10 | 5--18
Tytuł artykułu

Experiental Marketing in a Tourism Destination : Selected Theoretical Aspects

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EN
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EN
Tourism businesses for example hotels, restaurants, travel agents are planned and conceived their advertisements or brochures focusing on excitement and pleasure of their services. Because enjoyment, fun, entertainment, amusement, pleasure feelings attract tourists to buy, so that tourism businesses have to understand the tourist behavior and tourism product buying process for being successful to marketing the services. Nowadays researchers emphasize the importance of experiential marketing, customer experience and experience realms,customer feelings about the product. In the buying process of tourism; feelings, emotions, and pleasures about the tourism destinations or hotels are important in tourism consumption. The aim of the study is to offer experiential marketing based musts for successful destination marketing by focusing on the experience realms, experience types and experience providers which influence on consumers decision-making-process when visiting a destination.(original abstract)(original abstract)
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Bibliografia
  • Bourgeois, J.M. (2004). "6 Consumer-Based »Musts«, for Successful DMOs Internet Marketing", Conference on New Models for Destination Management and Marketing Structures, World Tourism Organization & Cyprus Tourism Organization Lanarka, Cyprus October 21.
  • Dimanche, F. (2008). From Attractions to Experiential Marketing: The Contributions of Events to "New" Tourism. In: C. Kronenberg, S. Mueller, M, Peters, M. Pikkemaat, K. Weiermair (eds.). Change management in Tourism (pp. 173-184). Berlin: Erich Schmidt Verlag.
  • http://noto.ca/info_for_your_business/experiential_tourism, Experiential tourism (accessed on 20.06.2013).
  • Lin, K.M. (2006). An Examination of the Relationship Between Experiential Marketing Strategy and Guests' Leisure Behavior in Taiwan Hot-Spring Hotels. Thesis for the Degree of Doctor of Sport Management United States Sports Academy
  • Pine, B.J. Gilmore, J.H. (1999). The Experience Economy, Boston: Harvard Business School Press.
  • Schmitt, B. (2003). Customer Experience Management. New York: The Free Press.
  • Schmitt, B. (1999). Experiential Marketing: How to Get Customer to Sense, Feel, Think, Act and Relate to Your Company and Brands. New York: The Free Pres.
  • Smith, L.W. (2006a). Experiential Tourism Standards: The Perceptions of Rural Tourism Providers. International Journal of Services and Standards. Vol. 2, No. 3, pp. 273-285.
  • Smith, L.W. (2006b). Experiential Tourism Around the World and at Home: Definitions and Standards. International Journal of Services and Standards. Vol. 2, No. 1, pp. 1-14.
  • Tarssanen, S. (2006). From Service to Experience: Experience Pyramid a Tool for Experience Co-Creation. Lapland Centre of Expertise for the Experience Industry (LCEEI).
  • Tarssanen, S. Kylänen, M. (2006). A Theoretical Model for Producing Experiences - A Touristic Perspective, Articles on Experiencies 2, M. Kylänen (ed.). Lapland Centre of Expertise for the Experience Industry (LCEEI). The Experience Institute - project, 3rd Edition. Rovaniemi: University of Lapland Pres.
  • Tarssanen, S. (2007). Handbook for Experience Tourism Agents. Lapland Center of Expertise for the Experience Industry (LCEEI) EXTRA - project, 4th Edition (pdf-file in web), Rovaniemi: University of Lapland Printing Centre
  • Wang, N. (2000). Tourism and Modernity a Sociological Analysis. Elsevier Science Ltd, UK.
  • Williams, P. Soutar, G.N. (2000). Dimensions of Customer Value and the Tourism Experience: An Exploratory Study. ANZMAC 2000 Visionary Marketing for the 21st Century: Facing the Challenge, pp. 1415-1421.
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Bibliografia
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