Mall - ponowoczesna konstrukcja miasta
An "After Up-To-Date" City Structure
Omówiono problematykę malli - miejsc przeznaczonych do handlu, ich historię oraz konstrukcję.
Malls are physically constructed so that one is led past one alluring shop after another. Window displays, signs advertising sales, and perhaps goods placed in bins outside the store attract the consumer's attention. The shopping malls are so constructed as to keep people moving and looking around. They keep them diverted and entertained without end by any of the endless attractions; not to encourage them to stop, look at each other, talk to each other, think of, ponder and debate something other than the objects on display - not to pass their time in a fashion devoid of commercial value. The shopping mall operates as a selling machine and, as I have suggested, the shopping mall "machine" also produces a sense of timelessness. The attraction of the shopping mall can also be credited, at least in part, to its predictability. For example, the unpredictabilities of weather are eliminated. It is no matter what the weather is outside, it is always the same in here. Those who spend their days wandering through malls are relatively free from the unpredictabilities of crime that might beset them when they wander through city streets. Entertainment is also central to a shopping mall. In a shopping mall the personalised images that have been connected to the products - images of sexual power, glamour, or national pride - serve to convince shoppers that while purchasing goods they are simultaneously participating together in a shared experience of a more vital and sensual world. (original abstract)
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