E-WOM - findings from the creative industries in Poland

• Autorzy: Jolanta Tkaczyk , Marcin Awdziej
• Języki publikacji: EN

Abstrakty

EN

The aim of this paper is to identify and analyze the forms of electronic Word-Of- Mouth that creative entrepreneurs engage in. Their roles in informal communications process stimulation are also discussed. Since in the academic literature informal communications process is investigated mainly from consumer's perspective, the authors focused on the role of entrepreneur. The paper presents results of research study of a group of creative start-ups, participating in the project "Entrepreneurship in creative industries". (original abstract)

Słowa kluczowe

EN

Creativity; Entrepreneurship; Electronic communication; Forms of communication; Communication company-environment; Communication methods

PL

Kreatywność; Przedsiębiorczość; Elektroniczna komunikacja; Formy komunikowania; Komunikowanie przedsiębiorstwo-otoczenie; Metody komunikowania się w organizacji

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach
• Rocznik: 2013
• Numer: nr 149 La société de l'information : perspective européenne et globale : l'espace européen de l'information
• Strony: 200--211

Twórcy

autor

Jolanta Tkaczyk

• Akademia Leona Koźmińskiego w Warszawie

autor

Marcin Awdziej

• Akademia Leona Koźmińskiego w Warszawie

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