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2014 | nr 1 | 11--29
Tytuł artykułu

Reputation Perception in Small to Medium-Sized Enterprises

Warianty tytułu
Percepcja reputacji w małych i średnich przedsiębiorstwach
Języki publikacji
Artykuł przedstawia wyniki badań w obszarze reputacji i jej postrzegania przez MSP. Obszar ten jest bardzo istotnym z perspektywy badań poświęconych podejmowania decyzji z zakresu Strategii i Organizacji MSP. Szczególnie dlatego, że większość badań zostało przeprowadzonych głównie na dużych i międzynarodowych firmach. Tym samym badanie wypełnia istniejącą lukę badawczą w badaniach z tego zakresu nie tylko w Polsce ale także zagranicą. Badanie zostało przeprowadzone na próbie 156 MSP z regionu Polski Południowo-Wschodniej. Wyniki badań wskazują na wykorzystywanie przez MSP heurystyk decyzyjnych w obszarze reputacji i pełnienia przez nich bardzo ważnej roli w procesie oceny reputacji. (abstrakt oryginalny)
This paper examines reputation perception in the context of SMEs which is an important aspect of Small Business Strategy and Organization. Most of research was conducted about large corporations. There is a big research gap and the great need for research on small to medium-sized enterprises (SMEs) reputation, not least because perceived reputation might be different but also can play out differently for them. This paper presentsan empirical study on the perception of reputation in the context of SMEs. The (Empirical) research was conducted on a sample of one hundred fifty six enterprises from south-east Poland. Findings shows that SMEs use heuristics which may play a crucial rule in reputation assessment. (original abstract)
Opis fizyczny
  • University of Rzeszów, Poland
  • University of Rzeszów, Poland
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