Czasopismo
2013
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nr 150 La société de l'information : perspective européenne et globale : la société de l'information et ses enjeux pour les entreprises
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120--132
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
Rocznik
Strony
120--132
Opis fizyczny
Twórcy
autor
- Université de Grenoble, France
autor
- Université Montpellier III - Paul Valery, France
Bibliografia
- Cross M., Brashear T., Rigdon E., Bellenger D.: Customer Orientation and Salesperson Performance. "European Journal of Marketing" 2007, 41.
- Guenzi P., De Luca L., Troilo G.: Organizational Drivers of Salespeople's Customer. Orientation and Selling Orientation. "Journal of Personal Selling and Sales Management" 2011, Vol. XXXI, No. 3.
- Hagen B., Zuchella A.: A Longitudinal Look at the International Entrepreneurship Dimensions: Cases and Predictions. "International Journal of Management Cases" 2011.
- Henderson J.C., Venkatraman N.: Strategic Aligment: Leveraging Information Technology for Transforming Organizations. "IBM system Journal" 1993, Vol. 32, n°1.
- Homburg C., Müller M., Klarmann M.: When Does Salespeople's Customer Orientation Lead to Customer Loyalty? The Differential Effects of Relational and Functional Customer Orientation. "Journal of the Academic. Marketing Science" 2010, Vol. 39.
- Homburg C., Müller M., Klarmann M.: When Should the Customer Really be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters. "Journal of Marketing" 2011, Vol. 75.
- Johanson J., Vahlne J.E.: The Internationalization Process of the Firm. "Journal of International Business Studies" 1977, n° 8.
- Kobrin S.J.: Terrioritality and the Governance of Cyberspace. "Journal of International Business Studies" 2001, n°32-4.
- Kohli A., Jaworski B.: Market Orientation: The Construct, Research Propositions, and Managerial Implications. "Journal of Marketing" 1990, 54.
- Kumar V., Jones E.,Venkatesan E., Leone R.: Is Market Orientation a Aource of Sustainable Competitive Advantage or Simply the Cost of Competing? "Journal of Marketing" 2011, Vol. 75.
- Mathews J.A., Zander I.: The International Entrepreneurial Dynamics of Accelerated Internationalisation. "Journal of International Business Studies" 2007, n° 38.
- Métais E.: Stratégie et ressources de l'entreprise. Economica, Paris 2004.
- Oviatt B., McDougall P.: Toward a Theory of International New Ventures. "Journal of International Business Studies" 1994, n° 25-1.
- Rangone A.: A Resource-Based Approach to Strategy Analysis in Small-Medium Sized Enterprises. "Small Business Economics" 1999, 12, 3.
- Rumelt R.P.: How much does industry matter? "Strategic Management Journal" 1991, n° 12-3.
- Saxe R., Weitz B.: The SOCO Scale: A Measure of the Customer Orientation of Salespeople. "Journal of Marketing Research" August 1982, 19.
- Zablah A., Franke G., Brown T., Bartholomew E.: How and When does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation. "Journal of Marketing" 2012, 21, Vol. 76.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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