Czasopismo
2013
|
nr 150 La société de l'information : perspective européenne et globale : la société de l'information et ses enjeux pour les entreprises
|
159--168
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
Currently as the basis for co-creation and improvement of business offer serves the combined idea of crowdsourcing and social media. Solutions and applications of Web 2.0 are not only a next stage of evolution in the direction of Web 3.0 and Meta Web. They become rather a living proof how "future theories" become a current practice for more and more companies. The marketing concept transforms in a similar manner, as nowadays cocreation and interaction with the target group seem to be more important, than simple customer orientation. The article tries to illustrate the disparity between available and implemented solutions on the use of electronic communication tools within the social media. The basis for discussion in this regard will results presentation of research, conducted among nearly 1,800 customers of 11 largest banks in Poland. (original abstract)
Rocznik
Strony
159--168
Opis fizyczny
Twórcy
autor
- University of Lodz, Poland
Bibliografia
- Anderson C.: The Long Tail. Why the Future Business is Selling Less of More. Hyperion, New York 2006.
- Borges B.: Marketing 2.0. Bridging the Gap Between Seller and Buyer Through Social Media Marketing. Wheatmark, Tucson 2009.
- DiNucci D: Fragmented Future. "Print Magazine" 1999, 53 (Vol. 4).
- Kotler Ph., Kartajaya H., Setiawa I.: Marketing 3.0: From Products to Customers to Human Spirit. Wiley&Sons, Hoboken 2010.
- Lambert L.: The Internet. A Historical Encyclopedia. MTM Publishing, New York 2005.
- Morley D., Parker C.S.: Understanding Computers: Today and Tomorrow. Course Technology Cengage Learning, Boston 2010.
- Tarabasz A.: Formy komunikacji elektronicznej z klientem banku (na podstawie przeprowadzonych badań). "Handel Wewnętrzny" 2012, Vol. 3 (May-June, part II).
- Tarabasz A.: Komunikacja z klientem za pośrednictwem Internetu na przykładzie wybranych banków, doctoral thesis WZ UŁ, unpublished materialns, Łódź 2012.
- Ciccarelli D.: http://www.blogs.voices.com/thebiz/2006/09/web_20_definition.html.
- Hadiansyah R.: http://www.blog.djarumbeasiswaplus.org/ristandyh/nasionalworkshop- marketing-30-from-product-to-customer-to-human-spirit.
- Meyer R.: http://www.slideshare.net/rmeyer52/marketing-30-3821130
- Mushon.com: http://www.mushon.com/spr09/nmrs/tag/wikipedia/.
- O'Reilly T.: http://www.oreilly.com/web2/archive/what-is-web-20.html.
- The Main Statistical Office http://www.stat.gov.pl/cps/rde/xbcr/gus/nts_spolecz_ inform_w_polsce_2007-2011.pdf.
- W.3: http://www.w3.org/WWW.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171262373