The Role of Social Media in Economy

• Autorzy: Anna Drab-Kurowska
• Języki publikacji: EN

Abstrakty

EN

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. This article shows the place the social media marketing in e-marketing. The analysis of the situation of the social media marketing in Poland was discussed.(original abstract)

Słowa kluczowe

EN

Economy

PL

Gospodarka

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług
• Rocznik: 2013
• Numer: nr 105 Europejska przestrzeń komunikacji elektronicznej. T. 2
• Strony: 297--304

Twórcy

autor

Anna Drab-Kurowska

• Uniwersytet Szczeciński

Bibliografia

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• Gregor B., Stawiszyński M.: How enterprises use social media, Zeszyty Naukowe Uniwersytetu Szczecińskiego nr 702, Ekonomiczne Problemy Usług nr 87, WNUS, Szczecin 2012.
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