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2013 | 1 | nr 2 Crisis in Europe: Effects in Economy | 21--33
Tytuł artykułu

Impact of the Crisis on the Pharmaceutical Market in the Czech Republic and Hungary

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The pharmaceutical industry is one of the industries being most influenced by political changes. It is an industry which can both help and - without strict regulations - can also harm people. "Big pharma", as the biggest players on the pharmaceutical market are often named, is going through changes and it needs to react to the global economy demands, healthcare reforms, educated consumers and new diseases. Firms are preparing new, country-specific strategies and models to be able to take advantage of any new opportunities the given market should offer. (original abstract)
Rocznik
Tom
1
Strony
21--33
Opis fizyczny
Twórcy
  • Mendel University of Agriculture and Forestry Brno, Czech Republic
Bibliografia
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
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