Turystyka winiarska (enoturystyka) - korzyści i koszty

• Autorzy: Anna Mazurkiewicz-Pizło

Warianty tytułu

Wine Tourism - Benefits and Costs

• Języki publikacji: PL

Abstrakty

Wiele regionów wiejskich na świecie rozwija się dzięki turystyce winiarskiej. Wzrost popularności tej formy podróżowania łączy się z ogólnym zwiększeniem zainteresowania kulturą i stylem życia oraz tzw. podróżami ekspermentalnymi (ang. experiential). Wino jest postrzegane jako produkt kojarzony ze stylem życia ludzi, kulturą duchową regionu. Osoby, które interesują się winem, często odkrywają ten trunek poprzez degustacje, a także przy okazji pobytu w różnych restauracjach. Często preferują też kupno wina bezpośrednio z winnic zapewniających im kontakt z przyrodą, osobami wytwarzającymi wino oraz z kulturą kulinarną wybranego regionu winiarskiego. Zintensyfikowanie działań nakierowanych na takie osoby oraz zwiększające się obszary uprawy winorośli spowodowały wyłonienie się turystyki winiarskiej(fragment tekstu)

EN

Wine tourism in recent years has become very popular in many regions of the world, including Australia, New Zealand, the United States or European countries, for example France, Germany or Hungary. Seen from different perspectives it is defined as a form of consumer behaviour, regional development strategy or marketing opportunity for the development of vineyards and wine production. The increase of popularity of this form of travel is connected with generally increased interest in culture and lifestyle, and socalled experimental travel. Wine tourism can be profitable at both national and regional level. It is characterized by high potential that enables regions with vineyards and winemaking to gain the competitive advantage. The subject of wine tourism has been more often discussed in scientific and professional literature. It has become important not only for researchers but also for wine industry. This trend should not be surpris-ing, taking into account the successful development of small vineyards. Visiting vine-yards, especially small ones, brings significant benefits. It is a chance to try out a new product, build brand loyalty, higher margin, additional sales, the ability to gather marketing information and consumer education on wine. The article is an attempt to present the variety of benefits and costs resulting from the development of wine tourism(original abstract)

Słowa kluczowe

PL

Turystyka; Enoturystyka; Wino

EN

Tourism; Enotourism; Wine

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług
• Rocznik: 2012
• Numer: nr 84 Popyt turystyczny: konsumpcja-segmentacja-rynki
• Strony: 633--645

Twórcy

autor

Anna Mazurkiewicz-Pizło

• Akademia Wychowania Fizycznego Józefa Piłsudskiego w Warszawie

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