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2012 | nr 23 | 496--510
Tytuł artykułu

The Marketing of Ideas of Think Tanks as the Communication Strategy on the Political Arena

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Think tanks undertake communicative actions with the aim of making their research public, so that other private and public bodies can take into account the studies conducted according to their own particular spheres of interest. Thus, documents and reports would be the principal tools of marketing strategy of these organizations. This capacity for communication would extend into the organization of workshops and seminars, with the aim of making direct contact with individuals who are interested in the topic. Nevertheless, one of the main areas in which they work is gaining access to the media, especially by means of webpage, in order to spread their ideasmarketing of ideas- given that this opens up the possibility reach a wide audience, and confers social presence and influence.(original abstract)
Twórcy
  • Universidad de Málaga, España
  • Universidad de Málaga, España
Bibliografia
  • A.F. Bentley, The process of government. A study of social pressures, Chicago, Chicago University Press, 1908. It has been used Italian translation by de Giuseppe Buttà: Il Processo di Governo. Uno studio delle Pressione Sociali, Giuffrè, Milano 1983, p. 256.
  • G. Burdeau, Traité de Science Politique, Tom III (La Dynamique Politique), Vol. I (Les Forces Politiques), Librairie Génerale de Droit et Jurisprudence, Paris 1982, p. 164.
  • A. Mathiot, Les <Pressure Groups> aux Etats-Units, "Revue Française de Science Politique", 1952, No. 3, p. 429-473. 5 N. Bobbio and N. Matteucci, Diccionario de política, Traduction and Study of Juan Ferrando Badia, Tecnos, Madrid 1966, p. 751. 6 F. Badia, Juan, Grupos de interés, de promoción y de presión. Institucionalización de los Grupos de Presión, in: "Revista de Estudios Políticos", 1977, No. 213-214, p. 9-44.
  • G.A. Almond, G.B. Powell, Política comparada, Editorial Paidos, Buenos Aires 1972, p. 71.
  • J. Meynaud, Nouvelles études sur les groupes de pression en France, Armand Colin, Paris 1962, p. 8.
  • S. Ehrlich, Le pouvoir et les groupes pression. Étude de la structure politique du capitalisme, Mouton, Paris 1971, p. 30. 11 W.J.M. Mackenzie, Pressure Groups. The conceptual Framework, "Political Studies" 1995, No. 3, p. 247-287.
  • A.S. McFarland, Interest Groups and Theories of power in America, "British Journal of Political Science" 1987, Vol. 17, No. 2, p. 129-147.
  • S.S. Nagel, Political Party Affiliation and Judges Decisions, "The American Political Science Review" 1961, Vol. 54, No. 3, p. 29.
  • E. Ernest, E. Wittenberg, How to win in Washington: very practical advice abaut lobbying, the grassroots and the media, Basil Blackwell Publishers, Oxford 1989, p. 7.
  • H. Ziegler, T. R. Dye, The irony of Democracy. An Uncommon Introduction to American Politics, Cole Publishing Company, Belmont 1990, p. 227-230.
  • S.E. Finer, El imperio anónimo. Un estudio del Lobby en Gran Bretaña, Translation and former study by Juan Ferrando Badia, Tecnos, Madrid 1966, p. 98.
  • J. Berry, The interest group society, Scolt Foresman/Little, Illinois 1989, p. 91-93.
  • R. Hrebenar, K.S. Ruth: Interest groups politics in America, Englewood Cliffs, Prentice Hall 1990, p. 71-88.
  • G.A. Almond, G.B. Powell, Política comparada, Editorial Paidos, Buenos Aires 1972, p. 19.
  • D. Easton, Esquema para el análisis político, Amorrortu Editores, Buenos Aires 1965, p. 116.
  • D.B. Truman, The govermental process political interest and public opinion, Alfred A. Knopf, New York 1968, ch. 8.
  • R. Janowitz, Preference Aggregation in Political parties and Interest Groups: A Synthesis of Corporatist and Encompassing Organization Theory, "American Journal of Political Science", 1988, Vol. 32, No. 1, p. 105-125.
  • ---
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171265727

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