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2013 | nr 151 La société de l'information : perspective européenne et globale : les usages et les risques d'Internet pour les citoyens et les consommateurs | 107--118
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Interactive Shopping Aids Usage by Consumers as a Way to Reduce Shopping Risk

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Interactive shopping aids (ISA) became widely used by consumers in recent years. Paper presents results from two samples: conducted in 2012 and 2008. Some direct comparisons are made. Declared frequency of ISA usage was the base for analysis of demographic and psychographic variables influence on it with possible interactions. There was also path model utilized. Main findings include: growth of ISA usage popularity with fall of average frequency for particular ISA; age as main factor explaining ISA usage. (original abstract)
Słowa kluczowe
Klient   Ryzyko  
Customer   Risk  
  • Maria Curie-Skłodowska University in Lublin, Poland
  • Maria Curie-Skłodowska University in Lublin, Poland
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