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2013 | nr 151 La société de l'information : perspective européenne et globale : les usages et les risques d'Internet pour les citoyens et les consommateurs | 144--153
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Discovering Patterns of Users' Behaviour in an E-shop - Comparison of Consumer Buying Behaviours in Poland and Other European Countries

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The goal of this article is to analyze behaviour patterns of customers to an e-shop offering clothing for women. The authors discovered the sequences of selected products from the store (web clickstream analysis) and conducted market basket analysis by using popular association rules. IP addresses of visitors that were obtained from web logs enabled identification of the user's country of residence. Geolocation was the basis of comparison of consumer buying behaviours in Poland and other European countries. (original abstract)
  • Cracow University of Economics, Poland
  • Cracow University of Economics, Poland
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