Choice of Decorative Paints : Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata

• Autorzy: Soumik Gangopadhyay , Pradip Bandyopadhay , Pujashree Sinha
• Języki publikacji: EN

Abstrakty

EN

Present study is an opinion survey of the Dealers of Berger Paints Pvt. Ltd., India and Interior designer of Kolkata, India that reveals the factors affecting the choice of paints of the said respondents of Kolkata. The objective of the study was to understand the factors affecting the recommendation of domestic paints with respect to the dealer and interior designer of BERGER Paints Ltd., Kolkata (India). The result denotes some important auxiliary and ancillary factors having an impact on the choice process of the respondents. (original abstract)

Słowa kluczowe

EN

Manufacture of paints and varnishes; Product brand; Consumer preferences; Opinion research; Questionnaire survey

PL

Produkcja farb i lakierów; Marka produktu; Preferencje konsumenta; Badanie opinii; Badania ankietowe

• Czasopismo: International Letters of Social and Humanistic Sciences (ILSHS)
• Rocznik: 2013
• Tom: 5
• Strony: 10--16

Twórcy

autor

Soumik Gangopadhyay

• International Institute of Management Sciences, India

autor

Pradip Bandyopadhay

• Berger Paints Limited, India

autor

Pujashree Sinha

• Berger Paints Limited, India

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