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Kompetencje internacjonalizacyjne przedsiębiorstwa

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(...) Głównym celem poznawczym niniejszego opracowania jest identyfikacja struktury i podstawowych wymiarów dynamicznych kompetencji internacjonalizacyjnych determinujących odpowiednią konfigurację zasobów, struktur, procedur oraz rutyn organizacyjnych. Cel utylitarny monografii sprowadza się do zaoferowania kadrze menedżerskiej niezbędnej wiedzy pozwalającej na szybką i elastyczną rekonfigurację zasobów przedsiębiorstwa do zmiennych uwarunkowań rynków międzynarodowych. (fragment tekstu)
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  • Uniwersytet Ekonomiczny w Katowicach
  • Uniwersytet Ekonomiczny w Katowicach
  • Uniwersytet Ekonomiczny w Katowicach
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