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2006 | Innovation management : Innovare Humanum Est | 39--48
Tytuł artykułu

Rewarding Innovation : Insights for the Design and Implementation of an Innovation Fostering Reward System

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We say a company is competitive or has competitive advantage when it has a "sustainable edge over its competitors". Since today's business world is characterized by change and hyper competition, that sustainable edge is increasingly difficult to sustain. Successful strategies can be replicated; successful products and services can be imitated. To keep that edge, a company must have the ability to develop new products and services, new working methods and new strategies. That is, it must innovate. As Schumann, Prestwood, Tong & Vanston apud Gudmundson (2003) state, "innovation is the basis of all competitive advantage". But successful companies not only need innovation, they need a repeatable process to drive a continual stream of innovative products, services, working methods or even strategies. (fragment of text)
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