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2014 | vol. 6, nr 1,2 | 22--30
Tytuł artykułu

The Importance of Meetings and Incentive Travel in Times of Economic Growth for India and Poland

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Incentive travel as a motivational tool is now in widespread use and its role is expected to increase in importance in the future. As a fast growing country and important member of the European Union, Poland has the potential to become an important player in this field. Likewise, when considering the significance of South Asia, we can admit exactly the same about India. The purpose of this research paper is to focus on incentive travel as a new part of the meetings industry in which Poland and India have started to operate. Using answers from incentive planners, and interpreting the results of conference calls and interviews, this paper will present the pros and cons of Poland and India as an incentive destination, taking into account characteristics of outbound and inbound incentive markets. (original abstract)
Opis fizyczny
  • Warsaw School of Tourism and Hospitality Management, Poland
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