The EU member states' support for European SMEs' internationalisation on the US market : (based on the research undertaken among EU Trade Counsellors in Washington D.C.)

• Autorzy: Paweł Pietrasieński
• Języki publikacji: EN

Abstrakty

EN

The presented research was undertaken in cooperation with the European Union Delegation in Washington D. C., within the framework of the EU Trade Counsellor Working Group. The survey - based on the electronically distributed questionnaire - aimed to determine tools and/or programmes that are perceived by individual EU Member States as best practices in helping companies access and be successful on the United States market. Twenty EU Member States, which actively participated in the survey during the period of September-December 2011, express their belief that collecting and assessing "good practices" implemented by the respective governments, in order to facilitate the exchange of knowledge and the dissemination of internationalisation programmes already introduced in the US market, can actually increase European companies' chances to effectively participate in transatlantic business relations. The major goal of the survey was to identify the most effective Member States' export promotion programmes on the US market. According to the EU Trade Counsellors the most popular form of the recipients' segmentation has been the one related to the experience of companies seeking support to enter or to expand on the US market. The research results clearly indicate that smaller enterprises, especially those with less experience in internationalisation have a greater need for export promotion programmes. However, the instruments promoting local innovations abroad, especially in Silicon Valley, were viewed by responders as the very "convenient solution". The survey's results have also indicated that close communication with government agencies responsible for providing export-support assistance should help increase companies' familiarity with the programmes offered. Having that in mind, half of the EU countries implement national marketing and/or branding strategies specifically developed for the United States market. The Presidency's research has also shown that - in most cases - the European companies are treated by the Member States as customers, proving a dominance of the marketing concept in the governments' support services. In addition to that, half of the Member States have implemented at least one form of Customer Satisfaction Measurement (CSM) to evaluate the effectiveness and/or efficiency of the support programmes provided to their home-based companies on US territory. (original abstract)

Słowa kluczowe

EN

Small business; Enterprise internationalization

PL

Małe i średnie przedsiębiorstwa; Internacjonalizacja przedsiębiorstw

• Czasopismo: Journal of Management and Financial Sciences
• Rocznik: 2013
• Tom: 6
• Numer: nr 11
• Strony: 37--57

Twórcy

autor

Paweł Pietrasieński

• Szkoła Główna Handlowa w Warszawie

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