System approach concept as teaching tool of strategic management fundamentals

• Autorzy: Aleksander Gwiazda
• Języki publikacji: EN

Abstrakty

EN

This paper presents the concept of a systemic approach in teaching the fundamentals of strategic management. Basing on the traditional typologies of organizations strategies the general map of strategies was proposed aiming to introduce students to the problems of strategy selection. As the tool for ordering the map of strategies the SWOT/TOWS matrix has been selected. The part of the particular strategies has been taken from typologies of Porter, Bowman and Ansoff. Basing on these typologies two versions of the map of strategies were developed. The first one includes 9 specific strategies and the other - 13. The strategies are grouped into four groups: aggressive strategies, conservative ones, competition ones and recovery ones. The developed maps of strategies allow more flexible analyzing of the strategy selection process and the relationship between them and their evolution. (original abstract)

Słowa kluczowe

EN

SWOT analysis; TOWS analysis; Strategic management

PL

Analiza SWOT; Analiza TOWS; Zarządzanie strategiczne

• Czasopismo: Edukacja Ekonomistów i Menedżerów : problemy, innowacje, projekty
• Rocznik: 2013
• Numer: nr 1 (27)
• Strony: 83--98

Twórcy

autor

Aleksander Gwiazda

• Politechnika Śląska

Bibliografia

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Identyfikatory

DOI

10.5604/01.3001.0009.6296