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2014 | nr 15 | 105--121
Tytuł artykułu

Mass Customization in Apparel Industry - Implication of Consumer as Co-Creator

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Mass customization in production and operations management as a process of integrating standardization principles with customization seems to expand this last years in a great number of developed countries. Major companies like Dell, Motorola, Hewlett-Packard, General Motors, Ford, Nike, Reebok, Levis, and others are experimenting and implementing this process in their production and operations facilities. In this paper, our interest will concern the mass customization process in the apparel industry with the using of 3D body digitizers. The paper explores the concept of mass customization, focuses on methods to achieve mass customization in the apparel industry and discusses the consequences on the supply chain, on employment and on the ecological impact.(fragment of text)
Rocznik
Numer
Strony
105--121
Opis fizyczny
Twórcy
  • Université de Haute Alsace, France
  • Université de Haute Alsace, France
Bibliografia
  • Addis M., Holbrook M.B. (2001): On the Conceptual Link Between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity, "Journal of Consumer Behaviour", 1 (1), pp. 50-66.
  • Ben Boubaker B., Haussy B., Ganghoffer J-F. (2007): Discrete Woven Structure Model: Yarn-on-Yarn Friction. "Comptes Rendus Mécanique", 335 (3), pp. 150-158.
  • Chaballier E., Vandier S. (2011): Scenarii Mode et Textiles 2020, présentation au colloque du Réseau innovation immatérielle pour l'industrie (R3iLab), Paris juin.
  • Davis S.M. (1987): Future Perfect. Addison-Wesley Publishing, Reading, MA.
  • Duray R. (2002): Mass Customization Origins: Mass or Custom Manufacturing? "International Journal of Operations and Production Management", 22, pp. 314-328.
  • Fogliatto F., Silveira G., Borenstein D. (2012): The Mass Customization Decade: An Updated Review of the Literature. "International Journal of Production Economics", 138 (1), pp. 14-25.
  • Franke N., Keinz P., Steger C.J. (2009): Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? "Journal of Marketing", 73 (5), pp. 103-121.
  • Franke N., Schreier M. (2008): Product Uniqueness as a Driver of Customer Utility in Mass Customization. "Marketing Letters", 19 (2), pp. 93-107.
  • Franke N., Schreier M., Kaiser U. (2010): The "I Designed It Myself" Effect in Mass Customization. "Management Science", 56 (1), pp. 125-140.
  • Fuhrmann A., Groβ C., Luckas V., Weber A. (2003): Interaction-Free Dressing of Virtual Humans. "Computers & Graphics", 27 (1), pp. 71-82.
  • Guerlain Ph., Durand B. (2006): Digitizing and Measuring the Human Body for Clothing Industry. "International Journal of Clothing Science and Technology", 18 (3), pp. 151-165.
  • Hu Z.H., Ding Y.S., Zhang W.B., Yan Q. (2008): An Interactive Co-Evolutionary CAD System for Garment Pattern Design. "Computer-Aided Design", 40 (12), pp. 1094-1104.
  • Huang H.Q., Mok P.Y., Kwok, Au J.S. (2012): Block Pattern Generation: From Parameterizing Human Bodies to Fit Feature-Aligned and Flattenable 3D Garments. "Computers in Industry", 63(7), pp. 680-691.
  • Kim S.M., Kang T.J. (2002): Garment Pattern Generation from Body Scan Data. "Computer- Aided Design", 35 (7), pp. 611-618.
  • Lee J., Lee Y., Lee Y-J (2012): Do Customization Programs of E-Commerce Companies Lead to Better Relationship with Consumers? "Electronic Commerce Research and Applications", 11 (3), pp. 262-274.
  • Li J., Lu G. (2011): Customizing 3D Garments Based on Volumetric Deformation. "Computers in Industry", 62 (7), pp. 693-707.
  • Li J., Ye J., Wang Y., Bai L., Lu G. (2010): Fitting 3D Garment Models onto Individual Human Models. "Computers & graphics", 34 (6), pp. 742-755.
  • Liu Y-J., Zhang D.-L., Yuen M. M.-F. (2010): A Survey on CAD Methods in 3D Garment Design. "Computers in Industry", 61(6), pp. 576-593.
  • Luginbühl T., Guerlain Ph., Gagalowicz A. (2009): A Model-Based Approach for Human Body Reconstruction from 3D Scanned Data. "Lecture Notes in Computer Science", Springer Verlag, Berlin, pp. 332-343.
  • Merle A. (2010): Comprendre et gérer un programme de customisation"Décisions marketing", juillet septembre, pp. 39-48.
  • Merle A., Chandon J.-L., Roux E. (2008): Comprendre la valeur perçue de la customisation de masse. Une distinction entre la valeur du produit et la valeur de l'expérience de co-design. "Recherche et Applications en Marketing", 23 (3), pp. 27-5.
  • Mikkola J.H., Skjøtt-Larsen T. (2004): Supply-Chain Integration: Implications for Mass Customization, Modularization and Postponement Strategies. "Production Planning and Control", 15 (4), pp. 352-361.
  • Mongus D., Repnik B., Mernik M., Žalik B. (2012): A Hybrid Evolutionary Algorithm for Tuning a Cloth-Simulation Model. "Applied Soft Computing", 12 (1), pp. 266-273.
  • Ogawa S., Piller F.T. (2006): Reducing the Risks of New Product Development. "MIT Sloan Management Review", 47 (2), pp. 65-71.
  • Payne A., Storbacka K., Frow P., Knox S. (2009): Co-Creating Brands: Diagnosing and Designing the Relationship Experience. "Journal of Business Research", 62 (3), pp. 379-389.
  • Pine B.J. (1993): Mass Customization:The New Frontier in Business Competition. Harvard Business School Press, Cambridge, MA.
  • Radder L., Louw L. (1999): Mass Customization and Mass Production. "The TQM Magazine", 1(11), pp. 35-40.
  • Randall T., Terwiesch Ch., Ulrich K.T. (2007): Research Note: User Design of Customized Products. "Marketing Science", 26 (2), pp. 268-280.
  • Rust R.T., Espinoza F. (2006): How Technology Advances Influence Business Research and Marketing Strategy. "Journal of Business Research", 5 (10-11), pp. 1072-1078.
  • Schreier M. (2006): The Value Increment of Mass-Customized Products: An Empirical Assessment. "Journal of Consumer Behaviour, 5: 317 327.
  • Silveria G., Borenstein D., Fogliano F. (2001): Mass Customization: Literature Review and Research Directions. "International Journal of Production Economics", 72, pp. 1-13.
  • Vargo S.L., Lusch R.F. (2004): Evolving to a New Dominant Logic for Marketing. "Journal of Marketing", 68 (1), pp. 1-17.
  • Volino P., Cordier F., Magnenat-Thalmann N. (2005): From Early Virtual Garment Simulation to Interactive Fashion Design. "Computer-Aided Design", 37 (6), pp. 593-608.
  • Yasseen Z., Nasri A., Boukaram W., Volino P., Magnenat-Thalmann N. (2013): Sketch- -Based Garment Design with Quad Meshes. "Computer-Aided Design", 45 (2), pp. 562-567.
Typ dokumentu
Bibliografia
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Identyfikator YADDA
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