Mass Customization in Apparel Industry - Implication of Consumer as Co-Creator

• Autorzy: Laurent Grimal , Philippe Guerlain
• Języki publikacji: EN

Abstrakty

EN

Mass customization in production and operations management as a process of integrating standardization principles with customization seems to expand this last years in a great number of developed countries. Major companies like Dell, Motorola, Hewlett-Packard, General Motors, Ford, Nike, Reebok, Levis, and others are experimenting and implementing this process in their production and operations facilities. In this paper, our interest will concern the mass customization process in the apparel industry with the using of 3D body digitizers. The paper explores the concept of mass customization, focuses on methods to achieve mass customization in the apparel industry and discusses the consequences on the supply chain, on employment and on the ecological impact.(fragment of text)

Słowa kluczowe

EN

Clothing industry; Mass customization; Consumption; Consumer behaviour

PL

Przemysł odzieżowy; Masowa indywidualizacja; Konsumpcja; Zachowania konsumenta

• Czasopismo: Journal of Economics & Management / University of Economics in Katowice
• Rocznik: 2014
• Numer: nr 15
• Strony: 105--121

Twórcy

autor

Laurent Grimal

• Université de Haute Alsace, France

autor

Philippe Guerlain

• Université de Haute Alsace, France

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