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Liczba wyników
2014 | nr 15 | 123--154
Tytuł artykułu

Branding as a Bridge for Commodities Towards a Liberalized Market: a Study in the Electricity Sector

Autorzy
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
This paper builds a theoretical foundation and adds to it empirical data from two different energy markets; the Icelandic and the Polish markets. The data merges insights from an interdisciplinary literature review, with empirical verification generated from two complimentary, qualitative studies. The specific objectives are to research similarities and differences between the two above mentioned markets. Furthermore to assist in the above mentioned managerial challenge by means of theoretical sound measures of marketing behavior. In particular branding and it´s sub dimension, differentiation by making propositions on theory development for differentiation of brands within the electricity sector.(fragment of text)
Rocznik
Numer
Strony
123--154
Opis fizyczny
Twórcy
  • University of Iceland, Iceland
Bibliografia
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
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