Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2011 | 9 | nr 3 | 12--16
Tytuł artykułu

Some methodological issues of Technology roadmapping experienced during consultancy

Treść / Zawartość
Warianty tytułu
Języki publikacji
The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an 'environment' dimension of analysis (i.e. layer of the roadmap) instead of just 'market', (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the 'magical number seven plus-minus two' rule by Miller for quantifying the relations between the units of the TRM-analysis.(original abstract)
Opis fizyczny
  • Budapest University of Technology and Economics
  • Budapest University of Technology and Economics
  • Budapest University of Technology and Economics
  • Aaker, D., 1995. "Strategic market management", 4th ed., John Wiley & Sons Aguilar, F., 1967. "Scanning the business environment", Macmillan, New York
  • Argires, N. and McGahan, A., 2002. "An interview with Michael Porter", Academy of Management Executive, Vol.16, No.2, pp.43-52
  • Kotler, P., 2003. "Marketing Management", 11th ed., Prentice Hall, Englewood Cliffs, New Jersey
  • Kotler, Ph. and Keller, K., 2006. "Marketing Management", 12th ed., Prentice Hall, Englewood Cliffs, New Jersey
  • Lowe, P., 1995. "The management of technology: Perception and opportunities", Chapman & Hall, London
  • Mérő, L., 2002. "Habits of Mind: The power and limits of rational thought", Copernicus Books, New York
  • Miller, G., 1956. "The magic number seven - plus or minus two", Psychological Review, Vol.63, No.2, pp.81-98
  • Pataki, B., Szalkai, Zs., Bíró-Szigeti, Sz., 2010. "Technology roadmapping in Hungary: Some practical observations", Perspectives of Innovations, Economics & Business, Vol.5, Issue 2, pp.20-23
  • Phaal, R., Farrukh, C., Probert, D., 2001. "T-Plan - the fast start to technology roadmapping", University of Cambridge, Institute for Manufacturing, Cambridge, UK
  • Porter, M., 1979. "How competitive forces shape strategy", Harvard Business Review, March-April, pp.86-93
  • Porter, M., 1980. "Competitive strategy: Techniques for analyzing industries and competitors", The Free Press, New York
  • Porter, M., 1985. "Competitive advantage: creating and sustaining superior performance", The Free Press, New York
  • Simon, H., 1983. "Alternative visions of rationality", In: Simon, H., Reason in Human Affairs, Stanford University Press, Stanford, pp.7-35
  • Tóth, B., 2011. "2012-ben jön a Tesco Mobile",, 20 September 2011
Typ dokumentu
Identyfikator YADDA

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.