Some methodological issues of Technology roadmapping experienced during consultancy

• Autorzy: Bela Pataki , Zsuzsanna Szalkai , Szilvia Biro-Szigeti
• Języki publikacji: EN

Abstrakty

EN

The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an 'environment' dimension of analysis (i.e. layer of the roadmap) instead of just 'market', (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the 'magical number seven plus-minus two' rule by Miller for quantifying the relations between the units of the TRM-analysis.(original abstract)

Słowa kluczowe

EN

Technology; Enterprise development planning; Consultancy; Management; SWOT analysis

PL

Technologia; Planowanie rozwoju przedsiębiorstwa; Doradztwo; Zarządzanie; Analiza SWOT

• Czasopismo: Perspectives of Innovations, Economics and Business
• Rocznik: 2011
• Tom: 9
• Numer: nr 3
• Strony: 12--16

Twórcy

autor

Bela Pataki

• Budapest University of Technology and Economics

autor

Zsuzsanna Szalkai

• Budapest University of Technology and Economics

autor

Szilvia Biro-Szigeti

• Budapest University of Technology and Economics

Bibliografia

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