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2013 | nr 4 (30) | 44--54
Tytuł artykułu

Social Business - a Conceptual Framework

Warianty tytułu
Biznes społecznościowy - ramy pojęciowe
Języki publikacji
EN
Abstrakty
Wzrost popularności mediów społecznościowych przyciąga uwagę organizacji. Menadżerowie są w pełni świadomi, że media społecznościowe oferują organizacjom możliwości prowadzenia dialogu z milionami klientów i potencjalnych klientów na całym świecie i o każdej porze. Serwisy społecznościowe są coraz częściej wykorzystywane przez firmy do zbierania danych, które można wykorzystać w celu zwiększenia satysfakcji klienta i rozwoju nowych produktów i usług. Możliwości zastosowania mediów społecznościowych w organizacji są jednakże znacznie większe. W artykule zaprezentowano koncepcję biznesu społecznościowego. Termin ten odnosi się do firm, które wykorzystują narzędzia social media we wszystkich obszarach funkcjonalnych. W tekście wskazano podstawowe obszary zastosowania tego rodzaju rozwiązań oraz korzyści, jakie organizacja może dzięki nim osiągnąć.(abstrakt oryginalny)
EN
The staggering growth of social media is capturing significant business attention. Managers are keenly aware that social media offers organizations the opportunity to join a conversation with millions of customers and prospective customers around the globe at any time. Social network services are increasingly being used to collect the data that can be leverage to enhance the customer experience and develop new products and services. But social media offers far greater opportunities for organizations. The article presents the concept of social business. This term refers to companies which utilize social media tools across all functional areas. The paper shows the areas of social media application and the benefits that an organization can achieve by applying social media tools.(original abstract)
Rocznik
Numer
Strony
44--54
Opis fizyczny
Twórcy
  • Uniwersytet Gdański
Bibliografia
  • Agnihotri R., Kothandaraman P., Kashyap R., Singh R., Bringing "Social" into Sales: The Impact of Salespeople's Social Media Use on Service Behaviors and Value Creation, "Journal of Personal Selling & Sales Management" 2012, vol. 32, iss. 3.
  • Andzulis J., Panagopoulos N.G., Rapp A., A Review of Social Media and Implications for the Sales Process, "Journal of Personal Selling & Sales Management" 2012, vol. 32, iss. 3.
  • Afshar V., Social Tools Don't Make You A Social Business, 2013, http://www.informationweek.com/ social-business/strategy/social-tools-dont-make-you-a-social-busi/240159501.
  • B2B Marketing Insider, Social Selling: A Day In The Life of A Social Sales Person, http://www.b2bmarketinginsider. com/social-media/social-selling-a-day-in-the-life-of-a-social-sales-person [accessed July 2013].
  • Brito M., Smart Business, Social Business: A Playbook for Social Media in Your Organization, Que Publishing, Indianapolis 2011.
  • Brito M., The 3 Building Blocks of Social Business Evolution, 2013, http://www.convinceandconvert. com/social-media-strategy/3-building-blocks-of-social-business-evolution/].
  • CISCO, Social Media: Cultivate Collaboration and Innovation, http://www.cisco.com/en/US/services/ ps2961/ps2664/CiscoServicesSocialMediaWhitePaper.pdf [accessed July 2013].
  • Bieck C., The business of social business. What works and how it's done, 2013, http://www.bsb.com/ sites/default/files/print_pdf/day1_2013_convention_ibm_business_of_social_business.pdf.
  • Bradley A.J., A New Definition of Social Media, http://blogs.gartner.com/anthony_bradley/2010/01/07/a- -new-definition-of-social-media/CISCO, Social Media: Cultivate Collaboration and Innovation, http://www.cisco.com/en/US/services/ps2961/ps2664/CiscoServicesSocialMediaWhitePaper.pdf [accessed July 2013].
  • Buchnowska D., Wykorzystanie mediów społecznościowych przez uczelnie wyższe i studentów w świetle badań własnych, "Nauki o Zarządzaniu" 2013, nr 2, Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, Wrocław 2013.
  • Deloitte, CRM 2.0 or social CRM for Financial Industry, 2012, http://www.deloitte.com/assets/Dcom- -Croatia/Local%20Assets/Documents/2012/FSINews03.02-Social_CRM.pdf.
  • Falls J., Deckers E., How to Use Social Media for Research and Development, 2011, http://www.entrepreneur. com/article/220812.
  • Gehman S., 3 Ways to Use Social Media for Product Research and Development, 2011, http://www. socialmediaexaminer.com/3-ways-to-use-social-media-for-product-research-and-development/.
  • Greenberg P., Time to Put a Stake in the Ground on Social CRM, 2009, http://the56group.typepad.com/ pgreenblog/2009/07/time-to-put-a-stake-in-the-ground-on-social-crm.html.
  • Handfield R., Effective supply chain management through social networking: Guest Blog by Nicholas Moores, 2013, http://scm.ncsu.edu/blog/2013/08/01/effective-supply-chain-management-throughsocial- networking-guest-blog-by-nicholas-moores/.
  • IBM Institute for Business Value, The business of social business. What works and how it's done, 2012, http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03526usen/GBE03526USEN.PDF.
  • IBM, Collaboration and access for Smarter Education, 2013, http://public.dhe.ibm.com/common/ssi/ ecm/en/ege12345usen/EGE12345USEN.PDF.
  • IBM, Get social. Do business, http://www.ibm.com/social-business/us/en/become-a-social-business. html [accessed September 2013].
  • Jelonek D., The chosen determinants of customer co-created innovations, [in:] Creativity Support Systems, Methods, and Applications, ed. H. Sroka, S. Stanek, M. Pańkowska, Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, Katowice 2012.
  • Kaplan A.M., Haenlein M., Users of the world, unite! The challenges and opportunities of Social Media, "Business Horizons" 2010, vol. 53, iss. 1.
  • Kiron D., Palmer D., Philips A.N., Berkman R., Social Business: Shifting Out of First Gear, 2013, http://cdn.dupress.com/wp-content/uploads/2013/07/DUP446_SB_Report_07-13.pdf?603593.
  • McAfee A., Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges, Harvard Business School Press, 2009.
  • McKinsey Global Institute, The social economy: unlocking value and productivity through social technologies, 2012, http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy.
  • Rodriguez M., Peterson R. M., Krishnan V., Social Media's Influence on Business-to-Business Sales Performance, "Journal of Personal Selling & Sales Management" 2012, vol. 32, iss. 3.
  • SAS, Introducing Social Employee Engagement: Shifting from technology to people, 2013, http://www. saslondon.com/media/131270/sas_social_engagment_white_paper_2013.pdf.
  • Schultz R.J., Schwepker Ch.H., Good D.J., An exploratory study of social media in business-to-business selling: salesperson characteristics, activities and performance, "Marketing Management Journal" 2012, vol. 22 iss. 2.
  • Social Enterprise, What is social enterprise?, http://www.socialenterprisemark.org.uk/the-mark/what- -is-social-enterprise/ [accessed September 2013].
  • SocialBusiness Insights Blog, https://www-304.ibm.com/connections/blogs/socialbusiness/entry/time_for_ social_business_beyond_the_confines_of_existing_definitions2?lang=pl_pl [accessed July 2013].
  • Stabroeknews.com, The business benefits of social media, 2013, http://www.stabroeknews.com/2013/ business/03/29/the-business-benefits-of-social-media/.
  • Stelzner M., Social Media Marketing Industry Report, 2013, http://www.socialmediaexaminer.com/ SocialMediaMarketingIndustryReport2013.pdf.
  • The ACE Group, Social Media: The Business Benefits May Be Enormous, But Can the Risks - Reputational, Legal, Operational -- Be Mitigated?, 2011, http://www.acegroup.com/us-en/assets/ace- -progress-report-social-media.pdf.
  • The Harvard Business Review Analytics Services, The New Conversation: Taking Social Media from Talk to Action, 2010, http://www.sas.com/resources/whitepaper/wp_23348.pdf
  • Walker L., Social Business Definition. Capitalism with a Heart, or Corporate Social Media?, http:// personalweb.about.com/od/social-marketing/a/Social-Business-Definition.htm [accessed September 2013].
  • What We Talk About When We Talk About "Social", "Harvard Business Review" 2013, http://blogs.hbr. org/cs/2013/02/what_we_talk_about_when_we_tal.html.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171279537

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