Warianty tytułu
On the Marketing Orientation of Enterprises
Języki publikacji
Abstrakty
In the article, the author discusses the problem of what is to be understood by the concept of a marketing-oriented firm, and the way in which such firms can be identified. A number of characteristics that result from principles of marketing, are considered, like market research, segmentation of the market, construction of marketing systems of information, definition of long-term goals of the firm, observance of professional ethics. From the recent analyses it follows that many Polish firms are far from satisfying those requirements. (original abstract)
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autor
Bibliografia
Typ dokumentu
Bibliografia
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Identyfikator YADDA
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