Warianty tytułu
Języki publikacji
Abstrakty
In the first years of this century, alarming tendencies in customers' behavior have been revealed in the jeweler's market segment. Along with a decline in the market demand for jewellery offered on the primary market, an increase in the supply and sales of gold offered by physical persons on the secondary market has been observed. It needs to be emphasized that despite its social significance there is hardly any professional Polish or foreign literature related to the jeweller's and goldsmith's sector. On account of that, there are no references made to other sources or bibliography in this analysis. Since there are no data concerning the sales of gold on the domestic market available from any office in the country, the Author was not able to use them in his research work. Despite the difficulties, an attempt has been made to establish the causes and effects of behaviors of present and future participants in the gold market acting as both sellers with their own subject offer and purchasers. The market research was empirical in nature and included 1496 respondents who met the following criteria: from January 01 to December 31, 2005, they visited one of the selected jeweler's outlets within the country, were householders or co-householders, and voluntarily agreed to take part in the survey. Each respondent was asked to answer 18 questions included in a survey. In their subject-matter, the questions referred to purchases of gold made, intentions to acquire gold as well as respondents' sex, age, education, professional status or place of residence. (fragment of text)
Słowa kluczowe
Rocznik
Numer
Strony
5--23
Opis fizyczny
Twórcy
autor
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171280465
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