Emerging Markets and Innovation: a Partnership for Global Progress

• Autorzy: Tejinder Sara , Faye Hall Jackson
• Języki publikacji: EN

Abstrakty

EN

The purpose of this paper is to briefly discuss the role innovation plays in global competition and discuss how companies from some of the emerging markets are using innovation to compete with global companies from the developed world. Innovation is linked to the marketing concept as a driver for developing new products, services, and/or delivery systems. As global borders disappear, and training and education along with trade freedom increase, the opportunity for innovation increases. This writing offers a forward look into the global possibilities of emerging market innovation.(original abstract)

Słowa kluczowe

EN

Emerging markets; Innovations; Global competition; Innovative enterprises

PL

Rynki wschodzące; Innowacje; Konkurencja globalna; Przedsiębiorstwo innowacyjne

• Czasopismo: Business and Economic Horizons
• Rocznik: 2010
• Numer: vol 2, iss. 2
• Strony: 1--6

Twórcy

autor

Tejinder Sara

• College of Business and Information Science Tuskegee University, USA

autor

Faye Hall Jackson

• College of Business and Information Science Tuskegee University, USA

Bibliografia

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Identyfikatory

DOI

10.15208/beh.2010.11