Corporate Social Responsibility for Sustainability

• Autorzy: Wojciech Przychodzeń , Justyna Przychodzeń
• Języki publikacji: EN

Abstrakty

EN

Purpose: The purpose of this paper is to is to provide insights on implementing corporate social responsibility for sustainability (CSRS) concept and show how it differs from basic corporate social responsibility (CSR).

Methodology: The paper discusses major issues with references to existing literature and real business cases from S&P500 consumer discretionary sector.

Findings: The main finding of this paper is that CSRS could provide the company with a competitive advantage as a growing number of consumers become more sustainable conscious. It could also help to overcome the increasing consumers' skepticism towards corporate social responsibility practices. Finally, it can also be seen as a step forward in defining what types of corporate activities are associated with desirable social and environmental gains.

Research limitations: Our sample was restricted to the U.S. firms from the consumer discretionary sector. Therefore, conclusions should not be generalized to other markets. Our study is based on the analysis of environmental and social responsibility statements and assumes that they accurately represent corporate commitment in majority of the cases.

Practical implications: CSRS offers corporations the opportunity to use their unique skills, culture, values, resources, and management capabilities to lead social progress by making sustainability part of its internal corporate logic.

Originality: The paper raises the importance of the different conditions necessary for making sustainable development concept an important part of corporate strategy. (original abstract)

Słowa kluczowe

EN

Corporate Social Responsibility (CSR); Sustainable development; Enterprise sustainable development; Environmental management

PL

Społeczna odpowiedzialność biznesu; Rozwój zrównoważony; Rozwój zrównoważony przedsiębiorstwa; Zarządzanie środowiskiem

• Czasopismo: Management and Business Administration. Central Europe
• Rocznik: 2014
• Tom: 22
• Numer: nr 2
• Strony: 80--97

Twórcy

autor

Wojciech Przychodzeń

• Kozminski University, Warsaw, Poland

autor

Justyna Przychodzeń

• Kozminski University, Warsaw, Poland

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Identyfikatory

DOI

10.7206/mba.ce.2084-3356.100