Temporalne aspekty zjawisk gospodarczych a marketing

• Autorzy: Marcin Awdziej

Warianty tytułu

Temporal aspects of market phenomena and marketing

• Języki publikacji: PL

Abstrakty

Czas jest rzadko przedmiotem refleksji w literaturze marketingowej, w której funkcjonują różne konceptualizacje czasu i jego pojęcia. Tymczasem przyjęcie konkretnej koncepcji czasu ma wpływ na przedmiot refleksji teoretycznej i przydatność wniosków z badań empirycznych. W artykule przedstawiono analizę najczęściej spotykanych w literaturze marketingowej konceptualizacji czasu. Konceptualizacje te wywodzą się z ekonomii, socjologii i psychologii. (abstrakt oryginalny)

EN

Time is rarely considered in marketing literature, dominated largely by Newtonian, chronologic concept of time. Empirical evidence on how time affects events and phenomena in marketing is scant, possibly due to multilayered and vague nature of time itself. There is no commonly accepted time conceptualization in marketing, which draws on economics, sociology and psychology. Time conceptualizations affect what, and how can be researched and what is the value and interpretation of results. (original abstract)

Słowa kluczowe

PL

Marketing; Czas w ekonomii; Gospodarowanie czasem

EN

Marketing; Time and economy; Time economizing

• Czasopismo: Marketing i Rynek
• Rocznik: 2014
• Numer: nr 8 (CD)
• Strony: 25--30

Twórcy

autor

Marcin Awdziej

• Akademia Leona Koźmińskiego w Warszawie

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