Franczyzobiorca jako przedsiębiorca - badanie podejść do wyboru sieci franczyzowej

• Autorzy: Wiesław Urban

Warianty tytułu

The Franchisee as an Entrepreneur - the Investigation of Approaches Towards Franchising Chains Selection

• Języki publikacji: PL

Abstrakty

W artykule prezentowane są badania nad zagadnieniem postaw franczyzobiorców ze względu na przedsiębiorczość. Uwaga jest poświęcona etapowi włączania się franczyzobiorców w sieć franczyzową. Temat ten ma znaczenie ze względu na szybki rozwój sieci franczyzowych oraz słabe rozpoznanie sposobu funkcjonowania franczyzobiorców. Problem badań ma eksploracyjny charakter, wobec czego wykorzystano jakościową metodykę. Z badań wyłania się przedsiębiorczy charakter franczyzobiorców, dla których sieć franczyzowa jest potrzebna przede wszystkim ze względu na know-how i silną rozpoznawalną markę. (abstrakt oryginalny)

EN

The article presents research on the issue of franchisees' attitudes whilst joining a chain, due to entrepreneurship. This subject is much due to the rapid development of franchising chains and the poor recognition of franchisee behaviours and attitudes. Empirical study is conducted using qualitative methods because of exploratory nature of the researched issue. The study shows the entrepreneurial nature of franchisees, for which franchise is needed primarily because of the know-how and brand strength. (original abstract)

Słowa kluczowe

PL

Przedsiębiorca; Przedsiębiorczość; Sieci franczyzowe

EN

Entrepreneur; Entrepreneurship; Franchising networks

• Czasopismo: Marketing i Rynek
• Rocznik: 2014
• Numer: nr 5 (CD)
• Strony: 654--660

Twórcy

autor

Wiesław Urban

• Politechnika Białostocka

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