Products and Services Recommendation Systems In E-Commerce. Recommendation Methods, Algorithms and Measures of their Effectiveness

• Autorzy: Mirosława Lasek , Dominik Kosieradzki

Warianty tytułu

Systemy rekomendacji produktów i usług handlu elektronicznego. Metody i algorytmy rekomendacyjne oraz miary skuteczności ich stosowania

• Języki publikacji: EN

Abstrakty

EN

The article concerns products and services recommendation systems in ecommerce which have become increasingly important for both consumers and retailers. The methods used for the recommendation of products and services, as well as the algorithms used to implement them, are presented in the article. Particular attention was paid to the problems of testing the suitability of algorithms, along with the effectiveness measures of the applications of the methods and algorithms.(original abstract)

Artykuł dotyczy systemów rekomendacji produktów i usług handlu elektronicznego, które wraz z jego rozwojem odgrywają coraz większą rolę zarówno dla konsumentów, jak i sprzedawców. W artykule przedstawiono metody rekomendacyjne, a także algorytmy umożliwiające ich realizację. Szczególną uwagę poświęcono problemom testowania przydatności algorytmów i miarom skuteczności zastosowań metod i algorytmów.(abstrakt oryginalny)

Słowa kluczowe

EN

Recommender system; Recommendation; e-commerce

PL

System rekomendujący; Rekomendacje; Handel elektroniczny

• Czasopismo: Informatyka Ekonomiczna / Uniwersytet Ekonomiczny we Wrocławiu
• Rocznik: 2014
• Numer: nr 1 (31)
• Strony: 304--317

Twórcy

autor

Mirosława Lasek

• University of Warsaw, Poland

autor

Dominik Kosieradzki

• University of Warsaw, Poland

Bibliografia

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Identyfikatory

DOI

10.15611/ie.2014.1.23