Warianty tytułu
Co-creation of Value in Higher Education in the Light of Qualitative Research
Języki publikacji
Abstrakty
W niniejszym artykule przedstawiona została koncepcja logiki usługowej (Service-Dominant Logic) oraz jej kluczowe założenie w postaci współtworzenia wartości. Jako, że podejście to posiada szeroki potencjał aplikacyjny w obszarze usług edukacyjnych, przeprowadzono badanie jakościowe, które pozwoliło na określenie, czy studenci dostrzegają możliwość współudziału w kreowaniu wartości w edukacji, a także jaką mogą pełnić w tym rolę.(abstrakt oryginalny)
The paper presents the concept of Service-Dominant Logic and its major premise of value co-creation. This approach seems to have a wide potential application in the field of higher education. Therefore, a quantitative research was conducted in order to determine whether students are willing to participate in value co-creation and what role they can have in this process.(original abstract)
Twórcy
autor
- Uniwersytet Warszawski
Bibliografia
- S.L. Vargo, R.F. Lusch, Evolving to a New Dominant Logic for Marketing, "Journal of Marketing‖ 2004, Vol. 68, s. 1-17.
- R.F. Lusch, S.L. Vargo (red.), The Service-Dominant Logic of Marketing. Dialog, Debate and Directions, M.E. Sharpe, New York 2006.
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- S.L. Vargo, Toward a Transcending Conceptualization of Relationship: A Service-Dominant Logic Perspective, "Journal of Business and Industrial Marketing‖ 2009, Vol. 24, No. 5/6, s. 373-379.
- S.L. Vargo, R.F. Lusch, Service-Dominant Logic: Continuing the Evolution, "Journal of the Academy of Marketing Science‖ 2008, Vol. 36, s. 7;
- S.L. Vargo, M.A. Akaka, Service-dominant Logic as a Foundation for Service Science: Clarifications, "Service Science‖ 2009, Vol. 1, No. 1, s. 32-41.
- J.A. Constantin, R.F. Lusch, Understanding Resource Management, The Planning Forum, Oxford, OH, 1994.
- R.F. Lusch, S.L. Vargo, G. Wessels, Toward a Conceptual Foundation For Service Science: Contributions From Service-Dominant Logic, "IBM Systems Journal‖ 2008, Vol. 47, No. 1, s. 7.
- C. Grönroos, A. Ravald, Service as Business Logic: Implications for Value Creation and Marketing, "Journal of Service Management‖ 2011, Vol. 22, No. 1, s. 5-22.
- S.L. Vargo, Toward a Transcending Conceptualization of Relationship: A Service-Dominant Logic Perspective, "Journal of Business and Industrial Marketing‖ 2009, Vol. 24, No. 5/6, s. 373-379.
- N. Benapudi, R.P. Leone, Psychological Implications of Customer Participation in Co-Production, "Journal of Marketing‖ 2003, Vol. 67, No. 1, s. 14-28.
- C.K. Prahalad, V. Ramaswamy, Co-creation Experiences: The Next Practice in Value Creation, "Journal of Interactive Marketing‖ 2004, Vol. 18, No. 3, s. 8
- S. Allen, T. Bailetti, S. Tanev, Components of Co-creation, "The Open Source Business Resources‖ 2009, November, s. 11.
- C.K. Prahalad, V. Ramaswamy, The Future of Competition. Co-Creating Unique Value with Customers, Harvard Business School Press, Boston, MA, 2004, s. 23-31.
- A.F. Payne, K. Storbacka, P. Frow, Managing the Co-creation of Value, "Journal of the Academy of Marketing Science‖ 2008, Vol. 36, s. 83-96.
- E. Babbie, Podstawy badań społecznych, PWN, Warszawa 2009, s. 346.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171293591