Altruism or Strategy? A Study of Attributions of Responsibility in Business and its Impact on the Consumer Decision Making Process

• Autorzy: José Luis Vázquez , Ana Lanero , María P. García , Jesús García
• Języki publikacji: EN

Abstrakty

EN

The principal aim of this paper is to propose a model of consumer decision making based on responsibility criteria, just as to analyze the role of consumers' attributions of business responsibility as determinants of that process. A self-reported study was conducted from a total sample of 454 Spanish consumers. Structural equations modeling with PLS was used to test the sequence between information search, information evaluation and purchase behavior based on responsibility criteria, just as the effect of value, stakeholder, strategic and egoistic-driven motivations attributed to corporate responsibility. Results support a model of responsible consumer decision making and show a different pattern of effects of social and strategic attributions on consumer behavior. (original abstract)

Słowa kluczowe

EN

Decision proces; Consumer decision; Corporate Social Responsibility (CSR); Consumption; Consumer behaviour

PL

Proces decyzyjny; Decyzje konsumenckie; Społeczna odpowiedzialność biznesu; Konsumpcja; Zachowania konsumenta

• Czasopismo: Economics & Sociology
• Rocznik: 2013
• Tom: 6
• Numer: nr 1
• Strony: 108--122

Twórcy

autor

José Luis Vázquez

• University of León, Spain

autor

Ana Lanero

• University of León, Spain

autor

María P. García

• University of León, Spain

autor

Jesús García

• University of León, Spain

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Identyfikatory

DOI

10.14254/2071-789X.2013/6-1/9