Eco Marketing in Agriculture and Barriers to Organic Food Sales

• Autorzy: Anton Kretter , Zdenka Kádeková
• Języki publikacji: EN

Abstrakty

EN

Eco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is organic food. Its successful application in the market is distorted by the action of the barriers to their consumption and barriers to quality, price, situational, habit, motivation, information and trust barriers. To overcome these barriers contributes active using of eco marketing tools. (original abstract)

Słowa kluczowe

EN

Ecological agriculture; Organic food; Agricultural marketing

PL

Rolnictwo ekologiczne; Żywność ekologiczna; Marketing rolny

• Czasopismo: Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing
• Rocznik: 2013
• Numer: nr 10 (59)
• Strony: 394--401

Twórcy

autor

Anton Kretter

• Slovak Agricultural University in Nitra

autor

Zdenka Kádeková

• Slovak Agricultural University in Nitra

Bibliografia

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