The Role of Cittaslow in Destination Branding: the Case of Seferihisar

• Autorzy: Halil Korkmaz , Okan Mercan , Lütfi Atay
• Języki publikacji: EN

Abstrakty

EN

Today, it can be said that tourism is seen as an instrument of local development. Branding destinations and product differentiation are necessary to achieve competitive advantage due to experiencing intense competition in the tourism industry. Cittaslow is one of the tools in destination branding in recent years that is noteworthy. Tourism differentiates in Cittaslow, which reached number nine in Turkey. The basic philosophy of Cittaslow is to forefront local values of destinations and different elements from other destinations. Therefore, preserved local and ecological in Cittaslow labeled destinations are important. In this study, the changes in Seferihisar which is Turkey's first Cittaslow labeled destination, is examined. In this context,an evaluation of Seferihisar has been done, considering the effect of being Cittaslow.(original abstract)

Słowa kluczowe

EN

Brand; Tourism; City

PL

Marka; Turystyka; Miasto

• Czasopismo: Current Issues of Tourism Research
• Rocznik: 2014
• Tom: 4
• Numer: nr 1
• Strony: 5--10

Twórcy

autor

Halil Korkmaz

• Canakkale Onsekiz Mart University

autor

Okan Mercan

• Canakkale Onsekiz Mart University

autor

Lütfi Atay

• Canakkale Onsekiz Mart University

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