Sustainability in Service´S Sector : new Trends of Sustainability Tools and Positioning of Services in Economy

• Autorzy: Johana Paluchová , Renata Prokeinová
• Języki publikacji: EN

Abstrakty

EN

Discussion of sustainability efforts in the marketplace often revolves around the manufacturing sector. With so much variability in the service industry, it is difficult to provide one-size-fits-all recommendations on how to make a workplace eco-friendly. In our article, we decsribed many tips which are used in the service´s sustainability. Initiating recycling programs, turning off lights after hours, eco-friendly hotels opening and shutting down equipment when not in use are among the immediate measures that can be implemented. Among the benefits of going green are the potential marketing opportunities. After theoretical facts and figures about sustainability and environmentally policy in sector of services we evaluated the economics datas, as well as an image the position of services in Slovak economy. In our statistical research we used two models: Linear trend model, Holt - Winters additive model done in SAS program. First one is often used in time series literature as an example of a nonstationary seasonal time series and the second, comprises the forecast equation and three smoothing equations - one for the level lt, one for trend bt, and one for the seasonal component. So firms should share news of their sustainability successes with suppliers, customers and clients both through traditional avenues and social media networks. (original abstract)

Słowa kluczowe

EN

Sustainable development; Globalization; Ecology; Tourism

PL

Rozwój zrównoważony; Globalizacja; Ekologia; Turystyka

• Czasopismo: Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing
• Rocznik: 2013
• Numer: nr 10 (59)
• Strony: 540--551

Twórcy

autor

Johana Paluchová

• Slovak Agricultural University in Nitra

autor

Renata Prokeinová

• Slovak Agricultural University in Nitra

Bibliografia

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• KRETTER, Anton a kol.(2010). Marketing, 4. nezmenené vydanie. Nitra: Slovenská poľnohospodárska univerzita, 2010, 287 s. ISBN 978-80-552-0355-3
• LUŠŇÁKOVÁ, Zuzana - KLEINOVÁ, Katarína. 2012. The place of corporate social responsibility and its activities in the retail firm management.In: Polityki europejskie. ISSN 2081-3430. Vol. 56, no. 7, s. 53-61
• MARIN, Lucian E. 2013. A new world: sustainability and the service sector. http://equilblog.wordpress.com/2012/01/27/a-new-world-sustainability-and-the-service-sector/