Adoption of Innovation in Mobile Payments - Financial Viability Prerequisites for Banks

• Autorzy: Emil Ślązak

Warianty tytułu

Analiza innowacji w zakresie płatności mobilnych - uwarunkowania działalności banków

• Języki publikacji: EN

Abstrakty

EN

The aim of this paper is to pinpoint the main prerequisites to make mpayments financially viable business case in banking strategies on the basis of the prerequisites from supply and demand-side of the market. The structure of this paper is as follows. Firstly, concepts of mobile banking and mobile payments are analyzed in order to present "chicken and egg" dilemma that refrains development of market-wide m-payment instruments. The specific business-like issues surrounding the banks' adoption of mobile payments are then discussed in the second part. The final section is the outline for market prerequisites rooted in demand-side of the market and their relevance to m-payments development. This paper explores the existing research domains from which such value propositions or business models could be drawn, and extrapolates a theoretical basis for further research in the area of mobile payments. (fragment of text)

W publikacji podjęto analizę uwarunkowań wdrożenia i rozwoju płatności mobilnych w strategiach rynkowych sektora bankowego. Analiza obejmuje zestaw uwarunkowań podażowych związanych z aktywnym udziałem banków w tworzeniu rynku innowacji płatniczych w obszarze instrumentów mobilnych, jak również główne determinanty popytowe z wykazaniem ich znaczenia w procesie wdrażania płatności mobilnych. (abstrakt oryginalny)

Słowa kluczowe

EN

Electronic payment instruments; Electronic payments; Financial innovations; Banks; Banking services; Banking sector; Market strategy

PL

Elektroniczne instrumenty płatnicze; Elektroniczne płatności; Innowacje finansowe; Banki; Usługi bankowe; Sektor bankowy; Strategia rynkowa

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach
• Rocznik: 2014
• Numer: nr 186, cz. 1 Innowacje, a wzrost gospodarczy. Cz. 1
• Strony: 138--149

Twórcy

autor

Emil Ślązak

• Warsaw School of Economics, Poland

Bibliografia

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