Identifying the Gap in Value Creation at Universities : the Consumer's Perspective

• Autorzy: Simona Bakutyte , Dainora Grundey
• Języki publikacji: EN

Abstrakty

EN

Value creation becomes more and more important because of increasing competition among companies, increasing power and requirements of the consumers in the market. The paper discusses theoretical and practical issues of value creation process and its impact on university studies. The main research focus these days either lay on value creation in business companies or quality problem at university studies. Our paper discloses the perspective of the consumers/user in three selected dimensions: a) students' dimension; b) teaching staff dimension and c) university administration's dimension. The findings of the research present criteria, which either a) increases the value of university studies or b) decreases the value of university studies. (original abstract)

Słowa kluczowe

EN

Higher education; Education; Value to customer; Competitiveness

PL

Szkolnictwo wyższe; Edukacja; Wartość dla klienta; Konkurencyjność

• Czasopismo: Economics & Sociology
• Rocznik: 2012
• Tom: 5
• Numer: nr 1
• Strony: 96--110

Twórcy

autor

Simona Bakutyte

• Vilnius University, Lithuania

autor

Dainora Grundey

• Mykolas Romeris University

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Identyfikatory

DOI

10.14254/2071-789X.2012/5-1/7