Directions of Development of Supply Chains
The concept of a supply chain undergoes constant changes. Expectations concerning supply chains and direction of their development are reflected in changes in their surroundings. Three afore described trends concerning directions of their development converge and are complementary. Marketing and social approach stresses human participation in creating the value offered by a supply chain. However, the customer-driven chain must quickly react to customer needs (time-based orientation), which is possible only with the support of modern information technologies (technological orientation). In a similar way the sense-and-react supply chain, representing technological orientation, is supposed to sufficiently quickly (time-based orientation) react to changes in demand, i.e. to customers' expectations (sociological and marketing orientation). Therefore all the orientations discussed above, aim at accomplishing the same objective, which is supplying maximum value for the final receiver. And this becomes possible thanks to the knowledge of customer's needs, ability to react quickly and the support of modern information technologies. Nevertheless, there are different interpretations of the importance of particular methods necessary to its accomplishment. Is it possible to combine all the above discussed orientations? Yes, it seems that the presented afore postulates are met when we deal with innovative supply chain. This term is broad enough to include synchronic appearance of customer-oriented, time-based and also logistic and technological aspects. There are many indications that it is the multi-aspect and innovative solutions that will be expected from the supply chains in the years to come. (original abstract)
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