The Use of SNSs in Modern Recruitment - Case Study

• Autorzy: Michał Chmielecki , Marcin Lisowski
• Języki publikacji: EN

Abstrakty

EN

There is no doubt that we have now entered the world where ubiquity of digital content disseminated by individuals around the globe impact each of our live in the completely new form. Existence of new media that empowered our inherent endeavours for hard-wired socialisation create new framework to build peoples network in more open and transparent landscape that is now prevailing and more appreciated by us. The new form of collaborations influenced the way not only company's approach towards the customer in order to build new digital channels but also appeared to be now embedded in the strategy as form of company's policy and lively existence in the employees collaboration structure seen by the superiors as a paramount element of the fundament for future growth. Intertwined forms of traditional and new digital form of communication forces companies to build new robust and efficient platform, within which the new form of organizational capacity can be developed. This addresses a new approach to innovation and change, where ability to utilise the new form of digital media enables nowadays business to find the edge. In the extraordinary economical condition that the World has entered, it's more important than before that solid fundament of the organization can be only achieved based on the human capital. Therefore is evident that current business looking to create new form of competitive advantage needs to embed new digital media to build their own brand that will entice new generation of employees entering the labour market. Therefore, companies looking beyond the traditional PR or Marketing function of the new medium to find a opportunity to reinvent HR aspect and recruitments as its main role in the business. This paper review contemporary social media and recruitment texts in order to determine how Web 2.0 influence the role and function of recruitments in the new digital age. It focuses on how companies and recruitment professionals are taking advantage of new social landscape to entice and acquire talented people. Relevant existing research has been reviewed. This article present interesting case study that can be especially useful for organization and recruitment managers who focus on attracting their workplace for new individuals in rapidly changing economical condition. (original abstract)

Słowa kluczowe

EN

Social media; Social networking; Human Resources Management (HRM); Employee recruitment; Case study

PL

Media społecznościowe; Serwisy społecznościowe; Zarządzanie zasobami ludzkimi; Rekrutacja pracowników; Studium przypadku

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2014
• Tom: 15
• Numer: z. 3 Studia z zarządzania międzykulturowego
• Strony: 211--224

Twórcy

autor

Michał Chmielecki

• Społeczna Akademia Nauk

autor

Marcin Lisowski

• Społeczna Akademia Nauk

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